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How to Distribute a Press Release?
How to distribute a press release?
Distributing a press release at the right time to the right individuals is key to publicity. Detail and preparation will help you execute this important public relations activity.
You can send the news release directly to the media yourself, using the mail, fax, or email. When in doubt about the best option, ask the journalists you will be sending your release to. This can have the advantage of creating a more personal connection with the people you send the release to. Submit your site to a few online news wires and news websites. There are a number of sites that require payment. However, there are a few good free websites as well.
The main wires include:
* Canada Newswire
* CCNMatthews
* Business Wire
* PR Newswire
* PR Web
Main benefit of press release distribution in google news is that it goes to the straight to the people who can search online news. The communication network that is generated at google, yahoo & MSN and can be by world of mouth from the people who have read the press releases. You will know its happens because of more people visiting your website. Your website name will become easily recognizable. Be prepared to answer media questions regarding your press release.
How to generate profit with press release writing?
Writing press releases is one of the most important ways to promote your website over Internet. Press release writing frequently will help your website be noticed by the web traffic. Press releases are an essential part of your advertising and promotional campaign online, and hence writing an effective press release, which is newsworthy, and attention grabbing is the most important. Only writing the PR does not help your purpose. It needs to be well complemented with proper use, to get the most effective result.
Log on to www.247webpromotions.com for some exciting SEO packages.
Neha Singh
http://www.articlesbase.com/internet-marketing-articles/how-to-distribute-a-press-release-702474.html
Take Back Control Of Your Site
Many of you may be aware of a move by organizations to refocus
their efforts into B2B strategies and are pulling back from
their B2C strategies. This is largely because it is perceived to
be safer, is more lucrative in the short-term, and more easily
justified to the bean counters.
I can assure you that true B2C is not dead. It just means that
those who stay will be ahead of the game when the sheep wander
back.
It is important to point out, though, the differences between
B2C and B2B are not that great. It is just the technology and
the environment of those you are targeting that is different…
after all, people in the business sector are still consumers.
Firstly, what is a business to consumer online business? It is
providing an online service to your end-user. Ideally, it
shouldn’t mirror what the offline business is doing but,
importantly, it should leverage and support the business’s
offline activities.
The successful online business does not work in isolation from
the offline business. It reinforces branding, drives sales, but
is not solely revenue driven. A true B2C business will have
online and offline elements.
Firstly, develop a strategy. Within that strategy it is critical
to determine what the organization’s expectations are up front.
Is the online business primarily a…
• Revenue generator • Marketing
tool for an offline business or a… • Brand
builder to use as leverage for offline revenue
generation
Once you are ready to build your online business, there are
basic elements to consider ensuring it stays relevant, current
and working for you.
The successful online business includes…
• Relevant and current information. People will
not keep coming back if there isn’t something new or useful to
them.
• Attractive look and feel. It is no different
to the offline world. People expect to read attractive magazines
and enter well-designed outlets.
• Simple user editing capabilities. Have simple
user editing capabilities. This allows you to make simple
content changes to the site without having to pay a web
developer to do it.
• Low ongoing maintenance costs. Have low
ongoing maintenance costs. Often the cost of developing the
business is eventually exceeded by maintenance costs.
• Adaptability. Allow for further content
development and editing. This is critical to ensure the online
business is always dynamic, allowing for changes in your
business and industry.
• Consideration for your audiences technical
infrastructure. Consider your audience’s technical
infrastructure. There is no point having mind-blowing graphics
and content if it takes your visitors 15 minutes to download.
They will lose interest and go elsewhere. The whole point of
going online is the convenience and speed factor.
• Getting the .com. Think globally and get the
..com if you can. The Internet makes the world very small. It
offers a virtual level playing field, which means anyone can do
business on the web, regardless of size… however, ‘.com’ gives
the impression of ‘beyond Australia’.
You’ve built your online business, and need to generate traffic.
But, you don’t have a huge budget.
What do you do?
Public Relations If done well, Public relations
can assist with the branding process, build credibility and
drive traffic to your site. It is a very cost effective way of
raising the profile and credibility of your online business.
Joint Ventures This is more than just link
swapping with other sites. The objective is to develop an
integrated promotional campaign with a site bigger than you so
that you receive a higher level of traffic. However, it is very
difficult to negotiate with a business that doesn’t need you,
and if you don’t have money to burn.
The alternative is to spot an emerging online business. We have
struck gold on a couple of occasions where the sites we have
negotiated joint ventures with now have traffic two to three
times more than our business.
To spot an emerging business you need to do your research. And
this can be done part of the way by monitoring sites like
Hitwise which rates the performance of sites based on traffic.
Permission Marketing Direct e-mail is more than
just forwarding emails to your customers. The onslaught of SPAM,
which is sending unsolicited emails to people, means that
consumers are very sensitive to what is being forwarded to them.
This has seen the emergence of Permission Marketing. More of
this in the coming weeks.
Search Engines Register with search engines.
The only cost involved here is your time. As outlined in
previous editions of ‘Directions’, if you apply a generic
branding strategy, you will see even greater returns from search
engines.
Permission Marketing 100 years ago, the world
was populated by small businesses. If you owned a cheese shop
and received a new batch, you would notify the customers you
believed would be interested. It was very much a one-on-one
relationship.
Advertising today = Interruption Marketing The
emergence of national and multi-national organizations,
competitive forces and technology in the 50s and 60s saw the
rise of advertising, and the end of the personal touch.
Traditional advertising is often referred to as interruption
marketing.
Permission Marketing = 1 on 1 and 2 way
Permission marketing gives customers something in return for
providing information about themselves. And as we all know,
information is a powerful asset, as we try to re-establish the
closeness we had 100 years ago with our customers.
Information for information The sorts of things
an online business might offer in exchange for information
includes:
• Information on new products and services based on a customer’s
profile • Birthday and Christmas greetings • Newsletters •
Invitations to special events • Discounts and special offers
Opt out clause The critical element of
permission marketing is the customer always has the option of
opting out.
What to look out for…?
Plan for success Firstly, plan for success.
This may sound strange but you need to ensure your ISP and IT
infrastructure are equipped to deal with large levels of traffic.
We used to use a small Internet Service Provider, but found that
it was too slow and could not handle the level of traffic that
our online businesses were generating.
It was taking forever for pages to download… which meant
visitors gave up and moved on… which meant fewer pages were
being viewed… which meant that the level of traffic rated lower.
At the end of the day, traffic is an evaluation criteria, and
you don’t want external elements like your ISP affecting this.
We eventually moved our hosting boxes to a better ISP. Far more
people were able to access our businesses, but our own IT
infrastructure was unable to cope. Our servers were falling over
every 8 hours. We are currently in the process of upgrading
these servers.
Justifying the effort After building your
online business and establishing your marketing program, you
will be expected to analyze the performance of the business
before moving onto the next stage. There are many products on
the market that can help you with this.
The best strategy is a combination of analysis tools and online
rating sites. The analysis tools allows you to measure the
health and popularity of your business, which URL or web-address
visitors use to try to get to your business, and which pages are
the most successful. One of the best personal analysis tools is
Web trends.
The online rating sites, like Hitwise, illustrate how you are
performing compared to other online businesses, and alerts you
to any PR activity in the marketplace because of the spike in
traffic. The statistics shown in our weekly newsletter are from
Hitwise and are a great measure for the ‘health’ of our
incubator web sites.
Invest in Security The other thing to look out
for is hackers. We had a mail bomb planted from an external
source that sent out 40 emails per second with one of our online
business’s name attached. This was disastrous because the
content of the email was highly suspect. We were unable to shut
down the bomb for 20 hours even with the assistance of the
Federal Police and Telecommunications Ombudsman. There is a
limit to what you can do, but it is important that every effort
is put into security
Tim Giles
http://www.articlesbase.com/sem-articles/take-back-control-of-your-site-2456.html
How Social Networking Sites Can Derail your Job Search
For many, the start of a new year means the start of a new job search using the internet to research employers. For up coming college graduates in particular, it is opportunity to get a head start in getting their careers off the ground using online resources. At the same time, many employers are also researching potential job candidates through Google, Myspace.com and Facebook.com and what they are finding could be used as reasons not to hire you.
A recent poll conducted for Careerbuilder.com showed that 26 percent of hiring managers admitted to using the Internet to perform background checks on job candidates. A further 12 percent admitted to using social networking sites such as MySpace.com and Facebook.com as a screening tool.
For many college students, social networking sites such as Facebook.com and Myspace.com are a core part of their cyber profile used for networking. However, many students are surprised to learn that their candid and sometimes sexually explicit photos and the details of their drinking and dating lives in their profiles can negatively affect their job search. Those disparaging comments, risqué photos, inappropriate language and lewd jokes posted on their profiles could be viewed as a reflection of their character by a potential employer.
According to an HR director, people should carefully consider their potential audience and the impression they may have based on your pictures, personal opinions, and ideas posted online. “We were in the process of extending an offer to a great candidate, until his myspace.com page was brought to our attention. He had a great resume, went to an elite school and had impeccable references. However, our review of his myspace profile highlighted his recreational drug use. This made us immediately reconsider hiring him,” says an HR Director for a financial services company in Toronto, Ontario. “Our company is very conscious of client relations and our public image and we could not risk this candidate’s background being taken as a reflection of our organization. “
A recent poll of Resume Solutions student clients showed that over 60% of the respondents were unaware that their profiles on social networking websites could be viewed by potential employers. This is surprising, despite the increased media attention focused on employers reviewing Myspace and Facebook prior to making hiring decisions.
Prior to starting a new job search, it is recommended that job seekers perform a Google search on their names to find out what a potential employer may read or see about them online. If any questionable content is discovered, content you would not feel comfortable if an employer or your parents view, then request that the site’s webmaster remove it immediately. Questionable content may include nude photos, slanderous comments or photographs that show you in inappropriate situations. Keep in mind you may encounter resistance in getting the content removed, however, you can let them know that they may be affecting your future job prospects and you may have no choice but to seek legal recourse. For that information, that you absolutely cannot have removed due to lack of control, construct a plausible answer to counter or explain away to a hiring manager.
We are not advocating that social networking sites are to be used solely for job searching or building a web portfolio of your resume and job skills, but it makes sense to remove as much of the negative content about yourself as is possible. You should be smart and discreet in your online communications and consider creating private profiles for just your family members and friends.
There are many ways to create a “positive cyber profile” that does not affect your career prospects. College students can create personal web pages and profiles at social networking sites that include their resumes, hobbies and interests, details on leadership activities or academic successes. You can also include photos of yourself but ensure they do not include explicit materials. Job seekers can use their online profiles to demonstrate their excellent communication skills, establish a professional image of themselves prior to an in-person meeting, demonstrate their creativity and diverse interest – things that can set them apart from other job seekers.
As more and more users flock to social networking sites, the affect these sites have on the job search and candidate screening may include employers going even deeper into candidate’s personal and professional lives. It is therefore advisable to put nothing online that have the potential to hurt your future job prospects and include anything that would help you in landing a new job. Use common sense when creating an online profile. Remember that employers who do online searches are looking for reasons not to hire you.
Résumé Solutions offers advanced resume writing and interview coaching services from entry level, mid-career through to executive clientele in the global marketplace. The President of the company is Surranna Sandy, a Certified Professional Résumé Writer and Certified Employment Interview Coach and former Human Resources Management Professional who launched resumesolutions.com 5 years ago. She directs a client focused team of resume writers and career coaches helping thousands of job seekers meet their career goals.
Surranna Sandy
http://www.articlesbase.com/careers-articles/how-social-networking-sites-can-derail-your-job-search-102884.html
12 Benefits Of Having A Website
Do you think having a website is an avoidable cost? Although the Internet no longer remains a “new” technology there are still many business owners who are averse to the idea of having a business website either because they are not comfortable with the new medium or they simply deem it unnecessary. Now, we are not suggesting that the guy selling hotdogs at the street corner should definitely have a business websites (well, why not?), but if there is business somewhere and you cannot do it simply because you don’t have a website then we will say that you are missing a big opportunity by not having a website.
Having a business website immediately propels your visibility and reach to a higher level. All of a sudden you are accessible to your customers and clients 24×7. Both old and new customers find you approachable and progressive. We at ForeScene Creative Solutions don’t mean to proselytize you but here is a list of 12 benefits of having a website, whether business or personal.
1. Instant visual representation
Just imagine what thrust your business would get if people from all over the globe could visually see the products or service options you have to offer. All information pertaining to your business can be put on your website so that your prospective customers and clients can view it at their own convenience and without you having to be there each time something needs to be explained.
2. Keep your business open all the time
When you decide to offer business through your website, it is like a store or an office whose doors are never closed; people can come in and review your products and services at their convenience. In between if they want to do business with you and if your website is automated enough they can do even that. This way you can run your business non-stop without having to put in the extra hours.
3. New customers and clients can find you through search engines
Once you have accumulated a decent amount of information on your website people begin to find you on the search engines for the keywords and expressions relevant to your website. For instance if you sell perfumed candles and if someone searches for “sandalwood aroma candles” and if you have information on “sandalwood aroma candles” then there is a great possibility that people will find you on various search engines, come to your website, and place orders for sandalwood aroma candles.
4. Easier and cheaper advertising
Publishing on your website doesn’t cost you extra unless you are paying for every new page you create. Once you have set up the basic website structure you can keep adding new pages without incurring extra cost.
You can also complement your advertising efforts with your website. There are two ways of doing this. Whenever you publish your advertisement you can include your URL so that the information that you cannot include in the advertisement can be easily viewed on your website. Once your online traffic has gained momentum you can even run advertisements directly on your website. The best way of doing this is developing an online community so that lots of traffic builds up.
5. Highly enhanced public relations
You might not know that hundreds of or even thousands of your customers and clients might be using the Internet for all their information and research needs. Millions of views are exchanged on the World Wide Web. If some disparaging news regarding your organization gets circulated you can easily counter it, or at least present your own side of the story, through your website. High-value content and regular interaction with your visitors makes sure that you have a dedicated community of evangelists who would like to protect your brand and reputation even at the cost of putting in extra effort.
The more you interact through your website the more solid your reputation grows.
6. Reach distant markets
Although ForeScene is a New York based web design company we get web design projects from all over the world and from very high-profiled clients. This becomes possible because our website is easily accessible to everybody who has an Internet connection. If you provide a service that can be delivered via the Internet or if you have a product that can be easily dispatched after taking an online order then you should definitely tap into this vast online market and promote your business in different parts of the world.
7. Create extra income streams
You can start new business ventures from scratch if you run them through your website. Unlike starting business ventures in the brick-n-mortar world the Internet ventures require very little startup income and they can be initiated in a matter of few days, or even few hours. In order to start a new business all you have to do is, have a great idea or product ready, register a domain suitable to your business, obtain a web hosting account, design the website or get it designed and voila! You are ready to go.
8. Interact with your customers and clients regularly and obtain their feedback
Compared to telephonic conversations it is a lot easier to interact with your customers and clients through e-mails, blog posts and regular updates on your website. You can also host a forum where your customers and clients can leave feedback and exchange ideas regarding your service. This will improve your goodwill and reputation a lot and will also nurture a sense of trust and transparency. Getting good feedback to your website can be extremely critical to your further product development and service improvement efforts. You won’t have to wait for months and even years to know how your products and services are being received by your consumers.
9. Conduct low-cost market research
Since it hardly costs your visitors any money to participate in quizzes and polls on your website you can use these marvelous tools to conduct low-cost market research and launch new products and services or make improvements to existing products and services.
10. Save on office space
If you manage most of your business operations through your website then you hardly need office space. There are many online store companies that conduct millions of dollars of transactions online every month and still don’t need a place to stock their inventory. Some online companies don’t even have regular staff; all they do is take orders from the website and then forward those orders to the original manufacturers and suppliers. All they have to do is maintain and promote a website and this can be done from your basement too.
11. Establish your brand
Many artists, authors and consultants establish and promote their brands through their websites and blogs. They make use of their authority and knowledge to create a fan following. Numerous bloggers and webmasters have got great book writing contracts through their websites.
12. A website opens a slew of new opportunities
There is a complete new world out there on the World Wide Web. Millions of people access the Internet for leisure, communication, education and business every day. It is a huge business, marketing and promotion potential for your organization.
Juan Martinez
http://www.articlesbase.com/branding-articles/12-benefits-of-having-a-website-368940.html
Joint Ventures -jv Broker Can be Very Helpful
Are you looking for one of the easiest and fastest ways to make lots of money on the Internet? Why not try JV brokerage? JV Brokerage is one of the easiest and fastest ways to make money online. Being a JV broker can be very advantageous. You don’t need your own product, customers, or a mailing list. You don’t need a fully automated website with all the works. For more details go to: www.joint-venture-guide.com You don’t need to purchase anything. All you need to do is learn how to locate complementary businesses, introduce them to each other, and negotiate a deal between them. You become the middleman. For doing this you get a percentage of the sales.
JV brokering requires a deep network of contacts. They are, after all, the people who will make things possible. Without them, the idea, no matter how grand and rewarding, will most certainly sink before it could even take flight. Meeting people and building great relationships with them is a must for this business. Hence, good public relations skills are a necessity for anyone who wants to try this profession. JV brokering also requires a creative mind and a keen eye for the industry. Trends should be anticipated and broken down into feasible plans that are efficiently beneficial for all the parties that decide to adopt it.
Here are some simple steps you could take if you want to start out with JV brokering:
Find possible JV partners. You can do this by building good relationships with the people you have dealt with and are dealing with currently. They are commodities for your success in this field. If you’re just starting out, then you could invest some time in specialized forums and continue to brand yourself as a credible player in the industry.
Soon enough, you’ll have a workable list of contacts. Ask them if they’re open to joint venturing opportunities. If they say no, be thoughtful and polite, and ask why. Learn all you can from each opportunity you pursue.
Educate them on the process – As you find someone who’s interested, spend time with them and educate them on the process of joint venturing. Learn how things work. Learn what they are able to do. For help visit: www.jointwebventures.com Learn what they are willing to do. There may be things that they may want to do but can’t yet.
Try to select the perfect people for the job. The bigger your network is, the more options you will have. Learn what they are able to do. Learn what they are willing to do. Your job as a successful JV Broker is to really know those you are bringing together. Discover their strengths, know their weaknesses. These will all play a very important part towards the success of each joint venture.
Present to them the draft of your plan and invite them to hop aboard the joint venture you are planning. Once all the participants have been notified, try to present a fair and reasonable profit-sharing scheme that will make everybody happy. And once everyone has agreed to the plan and the compensation scheme, it’s time to make it come true!
Joint Venture Brokerage is a highly versatile business which can be run on a part or full-time basis and can produce significant profits for those who take the time to learn the necessary skills and apply them.
Joint Venture brokerage can be a very rewarding trade, especially when you begin to realize the fruits of your concept and your labor.
Dr. Bharat Bhushan
http://www.articlesbase.com/business-articles/joint-ventures-jv-broker-can-be-very-helpful-687724.html