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The Ten Important Steps for Optimizing your Website for Search Engines
“The Ten important Steps for optimizing your website for search engines:
In these ten steps we will know ten basics and important steps to optimizing a website to perform better on major search engines. If you will follow these steps correctly your website search engine position website will be surly improve depending on you industry competition.
Step 1 – Keyword Selection
Step 2 – Creating optimized Content
Step 3 – Site Structure
Step 4 – Internal Linking
Step 5 Submissions
Step 6 Link Popularity Building
Step 7 – Title and Meta tags
Step 8 Monitoring
Step 9 social bookmarking
Step 10 Testing
Step 1 – Keyword Selection
Selecting Keyword is the single most important factor in the entire search engine optimization (optimisation) process. Choosing the right and relevant keywords will not only help you in getting good search engine position and targeted traffic but it will also increase you return on investment (ROI).
Example: If you are a company based in UK providing search engine optimization (optimisation) (SEO) services. The first keyword in your mind would be definitely
Keyword Competition
SEO : 73,000,000
Search engine optimization : 63,600,000
Seo Company : 26,800,000
It is possible to get good ranking on these keywords but it will take lot of time and money instead you can target “”Seo Company Uk” and “Search engine optimization company Uk’ this way you are targeting two keyword at a time with less competition that means more chance of targeted traffic and good Search engine positions.
Keyword selection and research tools
The Overture Search Term Suggestion Tool
Site: http://inventory.overture.com/d/searchinventory/suggestion/
Word Tracker
Site: http://www.wordtracker.com/
Step 2 – Creating optimized Content
There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimized and unique content for high search engine positioning using the keywords we have selected in the first step.
Unique and well written content will both grab your visitor’s attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.
First ask yourself some questions:
What services you offer
Do you provide the services your visitors are looking for
Do some research
Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests.
Content Optimization
Four important factors for optimizing content
1. Heading Tags – (H1 to H6)
2. Special Text – (bold etc.)
3. Inline Text Links – (Anchor text and alt tags for images )
4. Keyword Density – (number of occurrences of your targeted keywords in a page)
Heading Tags
By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS).
Tip: Do not use the same tag more then once on a page.
Special Text
It can be used in bold, colored, “”In quotes”" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.
Inline Text Links
Example: We provide seo services and web hosting.
You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.
Keyword Density
Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.
Step 3 – Site Structure
You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be.
Use CSS to cut down code extra code like for font style, tables, images etc…
Things to remember while planning site structure
Keep URL Short and close to Root of the site
While creating folder and files use keyword
Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html
Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.
Step 4 – Internal Linking
Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google. It adds relevancy to the linked page which directly helps in getting high rank for the linked page
Using text based links with anchor text, footer navigation and use inline text link will improve Your Internal Linking Structure. So spider can crawl it easily add relevancy to the linked page. The closer a page is in clicks from your homepage. The higher the value the page rank is assigned.
Step 5 Submissions
Where to submit:
o Search engines
o Web directories
Major search engines to submit
Google.com | yahoo.com | Msn.com
Major web directories to submit
1. Yahoo (paid)
2. Dmoz.org (most important)
http://www.about.com/
http://www.incrawler.com/
http://www.jayde.com/
3. http://www.wowdirectory.com/
Step 6 Link Popularity Building
There are 2 ways of building Link popularity
o Reciprocal link building (2 way link building)
o Non-reciprocal link building (1 way link building)
Reciprocal link building
There are some basic rules to follow when exchanging links:
Relevancy is more important
Check and make sure the reciprocal link aren’t being blocked and pages are indexed
Link pages with more than 50 links aren’t worth exchanging with
Non-reciprocal link building
It can be in form of paid link, directory listings, social bookmarking, article publishing ,blogs and press releases
Step 7 – Title and Meta tags
Once you have planned and completed the site structure and content integration. Its turn for Title Meta and Description. Unique and optimized title and Meta tags are really helpful in achieving higher search engine positions
Title:
this tag represents information of page this can be in browsers header bar
Meta keywords:
This include the targeted keywords for that particular page
Meta description:
The Meta description shows on the SERPS (search engine results page). It is used in describing the products / services you offer to your customers, you can describe specific pages within your website that shows in the search results page.
You can describe your pages the way you want them to be seen by your visitors in the SERPS (search engine results pages)
Next is alt tags, Alt tags is a white hat SEO practice used very commonly by search engine optimizers
Step 8 Monitoring
There are three basic things in the monitoring process. They are:
Monitoring your search engine positions:
You can go through the searches manually, you can use software like IBP to check your rankings or you can use online. There can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html
Monitoring Back Links
Schedule weekly checks of how many backlinks you have and are your link partners still linking to you
Monitoring Changes in the Search Environment
The last thing you will have to monitor is for changes with the search engines themselves.
Visiting forums and subscribing to newsletters to keep yourself updated about search engines algorithm changes
Step 9 social bookmarking
The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of the websites in the social bookmarking world gauged by most favorites websites among the visitors. The most bookmarked website obviously will get more traffic than others and it can also help improving your search engine ranking in major search engines.
How does it work?
In a social bookmarking system, users store lists of Webpage Urls, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis.
Most bookmarking websites allows to enter multiple tags for your web pages in order to be searched by the visitors that helps social bookmarking visitors to get relevant and accurate search results for their keywords.
Advantages
1. Social bookmarking helps in promoting your website users market your site.
2. It indirectly helps by building a brand.
3. Generates targeted traffic.
Some important social bookmarking sites
Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb
Step 10 – Testing
You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer.
o Check for broken links :
o Other script errors
o Ease in navigating site
o visual appeal of the site
o placement of content
o are you able to find what u are looking for
You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.).
Check for broken links :
Other script errors
Ease in navigating site
Visual appeal of the site
Placement of content
Are your visitors able to find what they are looking for?
“
Sandeep Tyagi
http://www.articlesbase.com/seo-articles/the-ten-important-steps-for-optimizing-your-website-for-search-engines-67620.html
Evaluating A Job Offer
Once you receive a job offer, you are faced with a difficult decision and must evaluate the offer carefully. Fortunately, most organizations will not expect you to accept or reject an offer immediately.
There are many issues to consider when assessing a job offer. Will the organization be a good place to work? Will the job be interesting? Are there opportunities for advancement? Is the salary fair? Does the employer offer good benefits? If you have not already figured out exactly what you want, the following discussion may help you to develop a set of criteria for judging job offers, whether you are starting a career, reentering the labor force after a long absence, or planning a career change.
The organization. Background information on an organization can help you to decide whether it is a good place for you to work. Factors to consider include the organization’s business or activity, financial condition, age, size, and location.
You generally can get background information on an organization, particularly a large organization, on its Internet site or by telephoning its public relations office. A public company’s annual report to the stockholders tells about its corporate philosophy, history, products or services, goals, and financial status. Most government agencies can furnish reports that describe their programs and missions. Press releases, company newsletters or magazines, and recruitment brochures also can be useful. Ask the organization for any other items that might interest a prospective employee. If possible, speak to current or former employees of the organization.
Background information on the organization may be available at your public or school library. If you cannot get an annual report, check the library for reference directories that may provide basic facts about the company, such as earnings, products and services, and number of employees. Some directories widely available in libraries either in print or as online databases include:
* Dun & Bradstreet’s Million Dollar Directory
* Standard and Poor’s Register of Corporations
* Mergent’s Industrial Review (formerly Moody’s Industrial Manual)
* Thomas Register of American Manufacturers
* Ward’s Business Directory
Stories about an organization in magazines and newspapers can tell a great deal about its successes, failures, and plans for the future. You can identify articles on a company by looking under its name in periodical or computerized indexes in libraries. However, it probably will not be useful to look back more than 2 or 3 years
The library also may have government publications that present projections of growth for the industry in which the organization is classified. Long-term projections of employment and output for detailed industries, covering the entire U.S. economy, are developed by the Bureau of Labor Statistics and revised every 2 years. See the November 2005 Monthly Labor Review for the most recent projections, covering the 2004-14 period, on the Internet at: http://www.bls.gov/opub/mlr/mlrhome.htm. Trade magazines also may include articles on the trends for specific industries.
Career centers at colleges and universities often have information on employers that is not available in libraries. Ask a career center representative how to find out about a particular organization.
Does the organization’s business or activity match your own interests and beliefs?
It is easier to apply yourself to the work if you are enthusiastic about what the organization does.
How will the size of the organization affect you?
Large firms generally offer a greater variety of training programs and career paths, more managerial levels for advancement, and better employee benefits than do small firms. Large employers also may have more advanced technologies. However, many jobs in large firms tend to be highly specialized.
Jobs in small firms may offer broader authority and responsibility, a closer working relationship with top management, and a chance to clearly see your contribution to the success of the organization.
Should you work for a relatively new organization or one that is well established?
New businesses have a high failure rate, but for many people, the excitement of helping to create a company and the potential for sharing in its success more than offset the risk of job loss. However, it may be just as exciting and rewarding to work for a young firm that already has a foothold on success.
Does it make a difference if the company is private or public?
An individual or a family may control a privately owned company and key jobs may be reserved for relatives and friends. A board of directors responsible to the stockholders controls a publicly owned company and key jobs usually are open to anyone.
Is the organization in an industry with favorable long-term prospects?
The most successful firms tend to be in industries that are growing rapidly.
Nature of the job. Even if everything else about the job is attractive, you will be unhappy if you dislike the day-to-day work. Determining in advance whether you will like the work may be difficult. However, the more you find out about the job before accepting or rejecting the offer, the more likely you are to make the right choice. Actually working in the industry and, if possible, for the company would provide considerable insight. You can gain work experience through part-time, temporary, or summer jobs, or through internship or work-study programs while in school, all of which can lead to permanent job offers.
Where is the job located?
If the job is in another section of the country, you need to consider the cost of living, the availability of housing and transportation, and the quality of educational and recreational facilities in that section of the country. Even if the job location is in your area, you should consider the time and expense of commuting.
Does the work match your interests and make good use of your skills?
The duties and responsibilities of the job should be explained in enough detail to answer this question.
How important is the job in this company?
An explanation of where you fit in the organization and how you are supposed to contribute to its overall objectives should give you an idea of the job’s importance.
Are you comfortable with the hours?
Most jobs involve regular hours—for example, 40 hours a week, during the day, Monday through Friday. Other jobs require night, weekend, or holiday work. In addition, some jobs routinely require overtime to meet deadlines or sales or production goals, or to better serve customers. Consider the effect that the work hours will have on your personal life.
How long do most people who enter this job stay with the company?
High turnover can mean dissatisfaction with the nature of the work or something else about the job.
Opportunities offered by employers. A good job offers you opportunities to learn new skills, increase your earnings, and rise to positions of greater authority, responsibility, and prestige. A lack of opportunities can dampen interest in the work and result in frustration and boredom.
The company should have a training plan for you. What valuable new skills does the company plan to teach you?
The employer should give you some idea of promotion possibilities within the organization. What is the next step on the career ladder? If you have to wait for a job to become vacant before you can be promoted, how long does this usually take? When opportunities for advancement do arise, will you compete with applicants from outside the company? Can you apply for jobs for which you qualify elsewhere within the organization, or is mobility within the firm limited?
Salaries and benefits. ait for the employer to introduce these subjects. Some companies will not talk about pay until they have decided to hire you. In order to know if their offer is reasonable, you need a rough estimate of what the job should pay. You may have to go to several sources for this information. Try to find family, friends, or acquaintances who recently were hired in similar jobs. Ask your teachers and the staff in placement offices about starting pay for graduates with your qualifications. Help-wanted ads in newspapers sometimes give salary ranges for similar positions. Check the library or your school’s career center for salary surveys such as those conducted by the National Association of Colleges and Employers or various professional associations.
If you are considering the salary and benefits for a job in another geographic area, make allowances for differences in the cost of living, which may be significantly higher in a large metropolitan area than in a smaller city, town, or rural area.
You also should learn the organization’s policy regarding overtime. Depending on the job, you may or may not be exempt from laws requiring the employer to compensate you for overtime. Find out how many hours you will be expected to work each week and whether you receive overtime pay or compensatory time off for working more than the specified number of hours in a week.
Also take into account that the starting salary is just that—the start. Your salary should be reviewed on a regular basis; many organizations do it every year. How much can you expect to earn after 1, 2, or 3 or more years? An employer cannot be specific about the amount of pay if it includes commissions and bonuses.
Benefits also can add a lot to your base pay, but they vary widely. Find out exactly what the benefit package includes and how much of the cost you must bear.
Hans Glint
http://www.articlesbase.com/careers-articles/evaluating-a-job-offer-60586.html
Introduction to Link Building
These days, networking is the key, and the same fact is proving to be especially true in the to the realm of online business. Good friends can assist you in forming good connections, and likewise, partnering with decent sites will help boose your Search Engine ranking and bring you potential customers.
This technic is called “Link Building” which generally means persuading other sites to link to your site. It is an extremely effective way of marketing because it gives a feeling of “sharing” with each other, and therefore does not seem like cold, hard marketing.
If many links from other sites point to your site (also referred to as inbound links), it indicates a high level of Link Popularity, and Link Popularity contributes largely to your site’s placement on the Search Engines. Most search engines rank their search result on the site’s Link Popularity, so it is a great way to help your site gain competitive PageRank (PR).
Imagine this: picture yourself in highschool walking alone in the hall way. Are you visible enough? Not very likely. Now imagine this: you are walking with a bunch of popular kids, exchanging conversations. Do people notice you more? Of course. And the image helps class you as a part of the “in” crowd. The same philosophy holds true for the Search Engine Marketing world.
While building links might appear simple and easy, it actually requires artful strategy and careful planning. The major downside of this effective marketing tool is that it is time-consuming because you have to invest a lot of time and effort in finding the right linking partners, requesting for the links and waiting for the search engines to “spider” your link partners.
To save yourself from investing in the wrong place, there are important factors that should be taken into consideration. First and most important is the PageRank of the linking page. The higher the PageRank of the page linking to your site, the higher the value you get.
However, if that high PageRank page has several other outbound links, the value drops. Here is a simple equation: The total PageRank value of that page – the total number of outbound links on that page = the value your page gets from a linking page. Therefore, it is as important to bear in mind the total number of outbound links as to consider the PageRank of the linking page.
Of course, it would be unnatural for your page to get a link from a page of an entirely different industry. Page relevance plays an important role in making your link credible, so you should try to get a link from a category relevant to yours.
Other than pages relevant to your industry, another type of sites that can help draw traffic to your page is media sites since people rely on them for information. Check out reporter bylines and look up the “contact us” page for contact details. Many sites also have a “submit a release” page for you to write them. Also, you should try to submit your press release to a newswire and have them distribute your news to thousands of journalists on their database.
There are several other tactics to help build decent links such as writing good anchor texts, writing good concents, and more. Once you have built strong links, it is also important to check them on a regular basis to make sure that your inbound links still work. Most importantly, steer clear from “dark side” link building since you might get penalized and that will certainly affect your site’s ranking.
Jatupol Tanaruthai
http://www.articlesbase.com/link-popularity-articles/introduction-to-link-building-68270.html
Obama Is Coming, Clear The Way!
“Obama biro, yawne yo!” (Obama is coming, clear the way)—Tens of thousands of cheering Luo “Tribesmen” and ululating women screamed as they welcomed Senator Barack Obama (D-IL) back to his father’s ancestral land—Nyangoma Kogelo village in Luo Land, Western Kenya, several weeks ago.
In a matter of hours Obama had soared to unprecedented political prominence in Kenya, eclipsing a bunch of corrupt and heartless nincompoops—The (Mt. Kenya Mafia), who are ruthlessly grinding beautiful Kenya to the ground.
The only difference between the Mt. Kenya Mafia and the current U.S. Republican administration, is that the former have brought Kenya down to it’s “Economic Knees,” while it’s virtually impossible for George Bush’s government to bring down the mighty economy of the United States, no matter how much they misappropriate it’s coffers by way of inflated Iraq reconstruction contracts or Katrina FEMA trailers. Otherwise both groups employ similar schemes – exploiting and manipulating ethnic (racial) intolerance and promoting rampant corruption—a bunch of “cold-blooded” louts.
The six year cesspool of a mess presided over by the Bush administration might not be in vain after all. It has made America hungry for a messenger with a message of hope.
In the NBC “Meet The Press” interview of Sunday 22nd October, I watched Senator Obama intimate that—based on the responses he has been receiving across the country, he is considering running for the presidency of The United States in 2008.
What impressed me most about him is how he tackled the question regarding his previous assertion in 2004—that he would complete his six year Senate term and not run for President in 2008: “I have thought about the possibility, but I have not thought about it with the seriousness and depth I think is required,” Obama said. “My main focus is on 2006, and making sure that we re-take the Congress. After November 7th, I will sit down and consider it.”
Unlike the shifty, programmed, and selfishly partisan politicians I am used to watching on Sunday morning political TV, Barack Obama countered Tim Russert’s questions with poise, spontaneity and most important, he seemed very genuine.
In a political system muddied and tainted by arrogance, corruption and incompetence, watching and listening to Obama is inordinately refreshing.
In Obama I see an intelligent and capable man, unlike the current President who constantly reminds me of an unprepared and confused “open book, open notes” exam taker, badly rehearsed and totally incapable of articulating his views without the stewardship of his father’s cronies, Karl Rove his “Political Architect” and a bone breaking conglomeration of “Hyena” special interest groups.
Obama’s apparent good human qualities added to the fact that he is a great American story, makes the Senator a very attractive prospect for the ultimate prize in politics—The Presidency of The United States.
Is Obama Presidential material?
Many cite his lack of political experience, claiming his resume is too thin for a run at the Presidency. I disagree and here is why:
1. Unlike other black leaders, Obama doesn’t grind “white noses” in Racism, and at the same time he is a symbol of hope to millions of dis-affected blacks and other minorities.
Judging by his Senatorial election win of a 70% majority, Obama has proven that he is a very powerful vote magnet across racial lines. He has established an “inclusive” track record that would be vital in a presidential election if he decides to run. His candidacy would draw out millions of dormant black voters thus making the Democratic candidacy more viable.
On the flipside, we all know that there are some whites such as the right wing gutter constituents of con-man Rush Limbaugh, who will forever embrace Racism and will never accept a black president. A President Obama would mark the beginning of the placement this irritant breed to the fringes of political obscurity.
2. He is NOT a bumbling idiot, appears humble and has not been tainted with partisan politics. Perhaps even more important is that he is a confident intellectual, which I think is a necessary pre-requisite for handling the complex issues of the highest political office in the world.
3. The last Republican President who had some smarts was the foul-mouthed bigot—Richard Milhouse Nixon, who engineered his own downfall with a lethal concoction of homophobia, anti-Semitism, anti-black and “Communist Paranoia.” As a matter of fact Nixon’s political career spanned three decades of scare mongering, witch-hunts and dirty tricks, the same tactics that have been successfully deployed by the current administration over the last six years.
All others after him have been bumbling buffoons with slight exceptions in George H.W. Bush and Ronald Reagan.
Reagan the Serial Liar who made Americans feel good about themselves, was not only ill informed but partially senile towards the end of his second term – not particularly smart, but a great “Political Actor,” whose major achievements included presiding over the disintegration of the Soviet Empire (which was inevitable anyway), misuse of the World Bank and funding of CIA death squads to safeguard the corporate thievery by US multinational companies in Latin American countries…. and the worst in my opinion; propping the racist Apartheid regime in South Africa.
The “Great Communicator” was just another Republican crook!
Bill Clinton and John Kennedy did not have that much experience. Abraham Lincoln ran after two years in the House, Woodrow Wilson after two years as governor, and Franklin D. Roosevelt & Jimmy Carter after four years as governor.
Perhaps Dr. Martin Luther King summed it up best in his “The Drum Major Instinct” sermon delivered at Ebenezer Baptist Church, Atlanta, Georgia, February 4, 1968 – He said: “Everybody can be great, because everybody can serve…. You only need a heart full of grace, a soul generated by love. And you can be that servant,” qualities that are thoroughly lacking in the Republican base – the “self-chosen” people of “Faith.”
If the Democrats nominate Hillary Clinton, a very polarizing Democrat, the Republican smear spigots will spill out of control and flood the whole country to an extent that the Katrina calamity will look like a storm in a teacup. On the other hand, an Obama nomination would fuel vicious racial and below the belt “Nyangau” attacks from the right wing, like the slime being spewed by Republican troglodytes against black Democrat Harold Ford Jr. in the Tennessee, or by incumbent Senator George “Macaca” Allen in Virginia.
I wonder if Senator Obama has the stomach for such personal and racist attacks—a GOP staple!
Colin Powell assessed these circumstances in 2000 and chickened out, and subsequently dimmed his star serving in this ham-fisted administration for four years before being pushed out in favor of “yes-woman” Condoleezza Rice. It is rumored that he feared political assassination.
Will Obama follow through or is his potential candidacy just hype?
It is time for America to put it’s Racist legacy behind it, to re-assess its future, and take a closer look at this rising star, for I think Barack Obama is ready—to cleanse the “maligned” soul of America.
James Opiko
http://www.articlesbase.com/advertising-articles/obama-is-coming-clear-the-way-70129.html
Big, Bold, Creative Promotion For Your Local Business
If you are a business owner, you understand better than anyone that the world has become a very “noisy’ place. It’s tough to get noticed in today’s busy, overcrowded world-but that doesn’t mean that it’s impossible. Instead of spending your marketing dollars on mailers, flyers, and door hangers that get tossed in the trash, try generating publicity by hosting a community event with inflatable rentals.
Why inflatable rentals? In order to really get noticed, you’ve got to do something out of the ordinary. You’ve got to surprise people when they weren’t expecting to be surprised. Inflatable rentals are just that-big, fun, colorful, and worthy of grabbing attention. They’re also inexpensive to rent, quick to set up, and promote festivity. Imagine your typical afternoon drive home from the office. You could probably drive the route while in a partial coma. For the most part, the scenery and the events outside the window are the same day in and day out.
Now imagine one of the public places you drive past filled with big, bright, inflatable obstacle courses, a ring where people are wrestling in inflatable sumo suits, and lots of other big inflatable outdoor games. Chances are you’ll lend this event more than just a quick glance. When planning your event, it is critical to ask the inflatable rentals company about the dimensions of the equipment and have large “hosted by” signs made to attach to the tops of the inflatable rentals to promote your brand or business.
Tailor the event for your target audience
The goal of hosting a big community event with inflatable rentals is to be seen and embraced by the general community, but you’ll want to “speak” to your target audience as well. For example, if your local business is a children’s hair cutting salon, you’ll want to spin your promotional materials as being a fun event for kids. Inflatable rentals aren’t just for kids though; there are countless ways to bill a community event centered around inflatable rentals for adults as well.
If your local business is a restaurant and pub with an after work happy hour, sell the festivity as a way for professionals to unwind after work and have a brew on the house while racing their coworkers on an inflatable obstacle course. If your local business is a auto repair shop, bill the event as a place people can come to have fun while enjoying a ½ price oil change.
Spreading the word
Though you’ll want to gear the promotion toward your target audience, it should be apparent in the advertising that everyone in the community is welcome and that no admission is required. The goal here is to get your name in front of as many people as possible so that people remember your name and associate it with a positive experience.
One of the most effective ways to get the word out about your upcoming event is through press releases distributed to your local television station, radio station, and newspaper. The more unique your event, the more likely these high profile sources will be to run your piece.
Publicity is Priceless
When you go big with your event, big media outlets like newspapers and local television stations take notice. Imagine how much visibility your business could enjoy with just one short segment on a local news program or a feature article in the town newspaper. Paying for ad space in either would cost far more than the cost of a well planned event.
Beyond that, a spot on television, radio, or placement in a newspaper often sparks interest in other people who will want to talk about and publicize the event. Start by having big aspirations. Then think big about your promotional tactics. Soon you’ll begin to see how your thoughts manifest into big advancements for your business.
Christine Harrell
http://www.articlesbase.com/art-and-entertainment-articles/big-bold-creative-promotion-for-your-local-business-63300.html