How to distribute a press release?

Distributing a press release at the right time to the right individuals is key to publicity. Detail and preparation will help you execute this important public relations activity.

You can send the news release directly to the media yourself, using the mail, fax, or email. When in doubt about the best option, ask the journalists you will be sending your release to. This can have the advantage of creating a more personal connection with the people you send the release to. Submit your site to a few online news wires and news websites. There are a number of sites that require payment. However, there are a few good free websites as well.

The main wires include:

* Canada Newswire

* CCNMatthews

* Business Wire

* PR Newswire

* PR Web

Main benefit of press release distribution in google news is that it goes to the straight to the people who can search online news. The communication network that is generated at google, yahoo & MSN and can be by world of mouth from the people who have read the press releases. You will know its happens because of more people visiting your website. Your website name will become easily recognizable. Be prepared to answer media questions regarding your press release.

How to generate profit with press release writing?

Writing press releases is one of the most important ways to promote your website over Internet. Press release writing frequently will help your website be noticed by the web traffic. Press releases are an essential part of your advertising and promotional campaign online, and hence writing an effective press release, which is newsworthy, and attention grabbing is the most important. Only writing the PR does not help your purpose. It needs to be well complemented with proper use, to get the most effective result.

Log on to www.247webpromotions.com for some exciting SEO packages.

Neha Singh
http://www.articlesbase.com/internet-marketing-articles/how-to-distribute-a-press-release-702474.html

Many of you may be aware of a move by organizations to refocus
their efforts into B2B strategies and are pulling back from
their B2C strategies. This is largely because it is perceived to
be safer, is more lucrative in the short-term, and more easily
justified to the bean counters.

I can assure you that true B2C is not dead. It just means that
those who stay will be ahead of the game when the sheep wander
back.

It is important to point out, though, the differences between
B2C and B2B are not that great. It is just the technology and
the environment of those you are targeting that is different…
after all, people in the business sector are still consumers.

Firstly, what is a business to consumer online business? It is
providing an online service to your end-user. Ideally, it
shouldn’t mirror what the offline business is doing but,
importantly, it should leverage and support the business’s
offline activities.

The successful online business does not work in isolation from
the offline business. It reinforces branding, drives sales, but
is not solely revenue driven. A true B2C business will have
online and offline elements.

Firstly, develop a strategy. Within that strategy it is critical
to determine what the organization’s expectations are up front.

Is the online business primarily a…

• Revenue generator • Marketing
tool for an offline business or a… • Brand
builder to use as leverage for offline revenue
generation

Once you are ready to build your online business, there are
basic elements to consider ensuring it stays relevant, current
and working for you.

The successful online business includes…

• Relevant and current information. People will
not keep coming back if there isn’t something new or useful to
them.

• Attractive look and feel. It is no different
to the offline world. People expect to read attractive magazines
and enter well-designed outlets.

• Simple user editing capabilities. Have simple
user editing capabilities. This allows you to make simple
content changes to the site without having to pay a web
developer to do it.

• Low ongoing maintenance costs. Have low
ongoing maintenance costs. Often the cost of developing the
business is eventually exceeded by maintenance costs.

• Adaptability. Allow for further content
development and editing. This is critical to ensure the online
business is always dynamic, allowing for changes in your
business and industry.

• Consideration for your audiences technical
infrastructure. Consider your audience’s technical
infrastructure. There is no point having mind-blowing graphics
and content if it takes your visitors 15 minutes to download.
They will lose interest and go elsewhere. The whole point of
going online is the convenience and speed factor.

• Getting the .com. Think globally and get the
..com if you can. The Internet makes the world very small. It
offers a virtual level playing field, which means anyone can do
business on the web, regardless of size… however, ‘.com’ gives
the impression of ‘beyond Australia’.

You’ve built your online business, and need to generate traffic.
But, you don’t have a huge budget.

What do you do?

Public Relations If done well, Public relations
can assist with the branding process, build credibility and
drive traffic to your site. It is a very cost effective way of
raising the profile and credibility of your online business.

Joint Ventures This is more than just link
swapping with other sites. The objective is to develop an
integrated promotional campaign with a site bigger than you so
that you receive a higher level of traffic. However, it is very
difficult to negotiate with a business that doesn’t need you,
and if you don’t have money to burn.

The alternative is to spot an emerging online business. We have
struck gold on a couple of occasions where the sites we have
negotiated joint ventures with now have traffic two to three
times more than our business.

To spot an emerging business you need to do your research. And
this can be done part of the way by monitoring sites like
Hitwise which rates the performance of sites based on traffic.

Permission Marketing Direct e-mail is more than
just forwarding emails to your customers. The onslaught of SPAM,
which is sending unsolicited emails to people, means that
consumers are very sensitive to what is being forwarded to them.
This has seen the emergence of Permission Marketing. More of
this in the coming weeks.

Search Engines Register with search engines.
The only cost involved here is your time. As outlined in
previous editions of ‘Directions’, if you apply a generic
branding strategy, you will see even greater returns from search
engines.

Permission Marketing 100 years ago, the world
was populated by small businesses. If you owned a cheese shop
and received a new batch, you would notify the customers you
believed would be interested. It was very much a one-on-one
relationship.

Advertising today = Interruption Marketing The
emergence of national and multi-national organizations,
competitive forces and technology in the 50s and 60s saw the
rise of advertising, and the end of the personal touch.
Traditional advertising is often referred to as interruption
marketing.

Permission Marketing = 1 on 1 and 2 way
Permission marketing gives customers something in return for
providing information about themselves. And as we all know,
information is a powerful asset, as we try to re-establish the
closeness we had 100 years ago with our customers.

Information for information The sorts of things
an online business might offer in exchange for information
includes:

• Information on new products and services based on a customer’s
profile • Birthday and Christmas greetings • Newsletters •
Invitations to special events • Discounts and special offers

Opt out clause The critical element of
permission marketing is the customer always has the option of
opting out.

What to look out for…?

Plan for success Firstly, plan for success.
This may sound strange but you need to ensure your ISP and IT
infrastructure are equipped to deal with large levels of traffic.

We used to use a small Internet Service Provider, but found that
it was too slow and could not handle the level of traffic that
our online businesses were generating.

It was taking forever for pages to download… which meant
visitors gave up and moved on… which meant fewer pages were
being viewed… which meant that the level of traffic rated lower.

At the end of the day, traffic is an evaluation criteria, and
you don’t want external elements like your ISP affecting this.

We eventually moved our hosting boxes to a better ISP. Far more
people were able to access our businesses, but our own IT
infrastructure was unable to cope. Our servers were falling over
every 8 hours. We are currently in the process of upgrading
these servers.

Justifying the effort After building your
online business and establishing your marketing program, you
will be expected to analyze the performance of the business
before moving onto the next stage. There are many products on
the market that can help you with this.

The best strategy is a combination of analysis tools and online
rating sites. The analysis tools allows you to measure the
health and popularity of your business, which URL or web-address
visitors use to try to get to your business, and which pages are
the most successful. One of the best personal analysis tools is
Web trends.

The online rating sites, like Hitwise, illustrate how you are
performing compared to other online businesses, and alerts you
to any PR activity in the marketplace because of the spike in
traffic. The statistics shown in our weekly newsletter are from
Hitwise and are a great measure for the ‘health’ of our
incubator web sites.

Invest in Security The other thing to look out
for is hackers. We had a mail bomb planted from an external
source that sent out 40 emails per second with one of our online
business’s name attached. This was disastrous because the
content of the email was highly suspect. We were unable to shut
down the bomb for 20 hours even with the assistance of the
Federal Police and Telecommunications Ombudsman. There is a
limit to what you can do, but it is important that every effort
is put into security

Tim Giles
http://www.articlesbase.com/sem-articles/take-back-control-of-your-site-2456.html

For many, the start of a new year means the start of a new job search using the internet to research employers. For up coming college graduates in particular, it is opportunity to get a head start in getting their careers off the ground using online resources. At the same time, many employers are also researching potential job candidates through Google, Myspace.com and Facebook.com and what they are finding could be used as reasons not to hire you.

A recent poll conducted for Careerbuilder.com showed that 26 percent of hiring managers admitted to using the Internet to perform background checks on job candidates. A further 12 percent admitted to using social networking sites such as MySpace.com and Facebook.com as a screening tool.

For many college students, social networking sites such as Facebook.com and Myspace.com are a core part of their cyber profile used for networking. However, many students are surprised to learn that their candid and sometimes sexually explicit photos and the details of their drinking and dating lives in their profiles can negatively affect their job search. Those disparaging comments, risqué photos, inappropriate language and lewd jokes posted on their profiles could be viewed as a reflection of their character by a potential employer.

According to an HR director, people should carefully consider their potential audience and the impression they may have based on your pictures, personal opinions, and ideas posted online. “We were in the process of extending an offer to a great candidate, until his myspace.com page was brought to our attention. He had a great resume, went to an elite school and had impeccable references. However, our review of his myspace profile highlighted his recreational drug use. This made us immediately reconsider hiring him,” says an HR Director for a financial services company in Toronto, Ontario. “Our company is very conscious of client relations and our public image and we could not risk this candidate’s background being taken as a reflection of our organization. “

A recent poll of Resume Solutions student clients showed that over 60% of the respondents were unaware that their profiles on social networking websites could be viewed by potential employers. This is surprising, despite the increased media attention focused on employers reviewing Myspace and Facebook prior to making hiring decisions.

Prior to starting a new job search, it is recommended that job seekers perform a Google search on their names to find out what a potential employer may read or see about them online. If any questionable content is discovered, content you would not feel comfortable if an employer or your parents view, then request that the site’s webmaster remove it immediately. Questionable content may include nude photos, slanderous comments or photographs that show you in inappropriate situations. Keep in mind you may encounter resistance in getting the content removed, however, you can let them know that they may be affecting your future job prospects and you may have no choice but to seek legal recourse. For that information, that you absolutely cannot have removed due to lack of control, construct a plausible answer to counter or explain away to a hiring manager.

We are not advocating that social networking sites are to be used solely for job searching or building a web portfolio of your resume and job skills, but it makes sense to remove as much of the negative content about yourself as is possible. You should be smart and discreet in your online communications and consider creating private profiles for just your family members and friends.

There are many ways to create a “positive cyber profile” that does not affect your career prospects. College students can create personal web pages and profiles at social networking sites that include their resumes, hobbies and interests, details on leadership activities or academic successes. You can also include photos of yourself but ensure they do not include explicit materials. Job seekers can use their online profiles to demonstrate their excellent communication skills, establish a professional image of themselves prior to an in-person meeting, demonstrate their creativity and diverse interest – things that can set them apart from other job seekers.

As more and more users flock to social networking sites, the affect these sites have on the job search and candidate screening may include employers going even deeper into candidate’s personal and professional lives. It is therefore advisable to put nothing online that have the potential to hurt your future job prospects and include anything that would help you in landing a new job. Use common sense when creating an online profile. Remember that employers who do online searches are looking for reasons not to hire you.

Résumé Solutions offers advanced resume writing and interview coaching services from entry level, mid-career through to executive clientele in the global marketplace. The President of the company is Surranna Sandy, a Certified Professional Résumé Writer and Certified Employment Interview Coach and former Human Resources Management Professional who launched resumesolutions.com 5 years ago. She directs a client focused team of resume writers and career coaches helping thousands of job seekers meet their career goals.

Surranna Sandy
http://www.articlesbase.com/careers-articles/how-social-networking-sites-can-derail-your-job-search-102884.html

Do you think having a website is an avoidable cost? Although the Internet no longer remains a “new” technology there are still many business owners who are averse to the idea of having a business website either because they are not comfortable with the new medium or they simply deem it unnecessary. Now, we are not suggesting that the guy selling hotdogs at the street corner should definitely have a business websites (well, why not?), but if there is business somewhere and you cannot do it simply because you don’t have a website then we will say that you are missing a big opportunity by not having a website.

Having a business website immediately propels your visibility and reach to a higher level. All of a sudden you are accessible to your customers and clients 24×7. Both old and new customers find you approachable and progressive. We at ForeScene Creative Solutions don’t mean to proselytize you but here is a list of 12 benefits of having a website, whether business or personal.

1. Instant visual representation

Just imagine what thrust your business would get if people from all over the globe could visually see the products or service options you have to offer. All information pertaining to your business can be put on your website so that your prospective customers and clients can view it at their own convenience and without you having to be there each time something needs to be explained.

2. Keep your business open all the time

When you decide to offer business through your website, it is like a store or an office whose doors are never closed; people can come in and review your products and services at their convenience. In between if they want to do business with you and if your website is automated enough they can do even that. This way you can run your business non-stop without having to put in the extra hours.

3. New customers and clients can find you through search engines

Once you have accumulated a decent amount of information on your website people begin to find you on the search engines for the keywords and expressions relevant to your website. For instance if you sell perfumed candles and if someone searches for “sandalwood aroma candles” and if you have information on “sandalwood aroma candles” then there is a great possibility that people will find you on various search engines, come to your website, and place orders for sandalwood aroma candles.

4. Easier and cheaper advertising

Publishing on your website doesn’t cost you extra unless you are paying for every new page you create. Once you have set up the basic website structure you can keep adding new pages without incurring extra cost.

You can also complement your advertising efforts with your website. There are two ways of doing this. Whenever you publish your advertisement you can include your URL so that the information that you cannot include in the advertisement can be easily viewed on your website. Once your online traffic has gained momentum you can even run advertisements directly on your website. The best way of doing this is developing an online community so that lots of traffic builds up.

5. Highly enhanced public relations

You might not know that hundreds of or even thousands of your customers and clients might be using the Internet for all their information and research needs. Millions of views are exchanged on the World Wide Web. If some disparaging news regarding your organization gets circulated you can easily counter it, or at least present your own side of the story, through your website. High-value content and regular interaction with your visitors makes sure that you have a dedicated community of evangelists who would like to protect your brand and reputation even at the cost of putting in extra effort.

The more you interact through your website the more solid your reputation grows.

6. Reach distant markets

Although ForeScene is a New York based web design company we get web design projects from all over the world and from very high-profiled clients. This becomes possible because our website is easily accessible to everybody who has an Internet connection. If you provide a service that can be delivered via the Internet or if you have a product that can be easily dispatched after taking an online order then you should definitely tap into this vast online market and promote your business in different parts of the world.

7. Create extra income streams

You can start new business ventures from scratch if you run them through your website. Unlike starting business ventures in the brick-n-mortar world the Internet ventures require very little startup income and they can be initiated in a matter of few days, or even few hours. In order to start a new business all you have to do is, have a great idea or product ready, register a domain suitable to your business, obtain a web hosting account, design the website or get it designed and voila! You are ready to go.

8. Interact with your customers and clients regularly and obtain their feedback

Compared to telephonic conversations it is a lot easier to interact with your customers and clients through e-mails, blog posts and regular updates on your website. You can also host a forum where your customers and clients can leave feedback and exchange ideas regarding your service. This will improve your goodwill and reputation a lot and will also nurture a sense of trust and transparency. Getting good feedback to your website can be extremely critical to your further product development and service improvement efforts. You won’t have to wait for months and even years to know how your products and services are being received by your consumers.

9. Conduct low-cost market research

Since it hardly costs your visitors any money to participate in quizzes and polls on your website you can use these marvelous tools to conduct low-cost market research and launch new products and services or make improvements to existing products and services.

10. Save on office space

If you manage most of your business operations through your website then you hardly need office space. There are many online store companies that conduct millions of dollars of transactions online every month and still don’t need a place to stock their inventory. Some online companies don’t even have regular staff; all they do is take orders from the website and then forward those orders to the original manufacturers and suppliers. All they have to do is maintain and promote a website and this can be done from your basement too.

11. Establish your brand

Many artists, authors and consultants establish and promote their brands through their websites and blogs. They make use of their authority and knowledge to create a fan following. Numerous bloggers and webmasters have got great book writing contracts through their websites.

12. A website opens a slew of new opportunities

There is a complete new world out there on the World Wide Web. Millions of people access the Internet for leisure, communication, education and business every day. It is a huge business, marketing and promotion potential for your organization.

Juan Martinez
http://www.articlesbase.com/branding-articles/12-benefits-of-having-a-website-368940.html

Are you looking for one of the easiest and fastest ways to make lots of money on the Internet? Why not try JV brokerage? JV Brokerage is one of the easiest and fastest ways to make money online. Being a JV broker can be very advantageous. You don’t need your own product, customers, or a mailing list. You don’t need a fully automated website with all the works. For more details go to: www.joint-venture-guide.com You don’t need to purchase anything. All you need to do is learn how to locate complementary businesses, introduce them to each other, and negotiate a deal between them. You become the middleman. For doing this you get a percentage of the sales.

JV brokering requires a deep network of contacts. They are, after all, the people who will make things possible. Without them, the idea, no matter how grand and rewarding, will most certainly sink before it could even take flight. Meeting people and building great relationships with them is a must for this business. Hence, good public relations skills are a necessity for anyone who wants to try this profession. JV brokering also requires a creative mind and a keen eye for the industry. Trends should be anticipated and broken down into feasible plans that are efficiently beneficial for all the parties that decide to adopt it.

Here are some simple steps you could take if you want to start out with JV brokering:

Find possible JV partners. You can do this by building good relationships with the people you have dealt with and are dealing with currently. They are commodities for your success in this field. If you’re just starting out, then you could invest some time in specialized forums and continue to brand yourself as a credible player in the industry.

Soon enough, you’ll have a workable list of contacts. Ask them if they’re open to joint venturing opportunities. If they say no, be thoughtful and polite, and ask why. Learn all you can from each opportunity you pursue.

Educate them on the process – As you find someone who’s interested, spend time with them and educate them on the process of joint venturing. Learn how things work. Learn what they are able to do. For help visit: www.jointwebventures.com Learn what they are willing to do. There may be things that they may want to do but can’t yet.

Try to select the perfect people for the job. The bigger your network is, the more options you will have. Learn what they are able to do. Learn what they are willing to do. Your job as a successful JV Broker is to really know those you are bringing together. Discover their strengths, know their weaknesses. These will all play a very important part towards the success of each joint venture.

Present to them the draft of your plan and invite them to hop aboard the joint venture you are planning. Once all the participants have been notified, try to present a fair and reasonable profit-sharing scheme that will make everybody happy. And once everyone has agreed to the plan and the compensation scheme, it’s time to make it come true!

Joint Venture Brokerage is a highly versatile business which can be run on a part or full-time basis and can produce significant profits for those who take the time to learn the necessary skills and apply them.

Joint Venture brokerage can be a very rewarding trade, especially when you begin to realize the fruits of your concept and your labor.

Dr. Bharat Bhushan
http://www.articlesbase.com/business-articles/joint-ventures-jv-broker-can-be-very-helpful-687724.html

People Do Business With People They Like and Trust…

One of the keys to building a successful business is having a solid network of customers and partners who know you, like you, and can wholeheartedly recommend you to others. Before the Internet, cultivating this type of network meant getting out there and becoming part of the local business community by volunteering, joining networking groups and (most importantly) talking face to face with your customers. When I began my career in public relations, more than a decade ago, a significant portion of my time was spent at my local Chamber of Commerce and other networking events.

Now, my virtual assistance clients are in three different time zones and several different countries. I do not have any clients in my hometown. The Internet has made this possible to operate an international business from anywhere. But, even if your business is virtual, you still need to get out there and meet people. The easiest way to meet lots of people who are interested in partnering with you is through Social Networking.

In the past few years, it has become easier to build personal relationships through the Internet. College students have known how to use the Internet to build relationships for at least five years. The business community is finally catching up and realizing the usefulness of viral social networking tools like Facebook, LinkedIn and Twitter that allow you to easily meet and create strong relationships with other people on the Internet.

Here are some reasons why you should consider implementing these strategies in your business:

- Access to your target audience.

Online networking provides unprecedented access to your ideal clients. You can learn a lot about your clients from the information that they share on their social networking profiles and by who else they are following. Also, it is easier to become someone’s friend on a social networking platform (because it is a two-way connection) than it is to get them to join your mailing list.

- Social Networking is instant/viral.

You can communicate instantly (Twitter) with your customers. It is also very easy to pass on small bits of information. Some very successful social marketers have used this to get huge increases of traffic to their websites in a very short amount of time.

- Ability To Build Your Tribe

This is the area where online networking both resembles and outshines traditional networking. Building your tribe (or a community of dedicated followers) is like building your network. But, at the same time, online networks allow your community to talk to each other – and that can be a very powerful thing.

- Increased attendance at events

Advertising your events within your social networks is a great way to increase your attendance. One of my clients has increased her preview teleseminar attendance by 25% just by posting an event invitation on Facebook.

- Getting and Giving Help

The online community is very helpful. You can get (and more importantly) give instant answers to questions.

- Managing Reputation online

Participating in the social networking community is a great way to create a positive reputation online. You will come off as being approachable and in the know about technology.

Meredith Eisenberg
http://www.articlesbase.com/computers-articles/social-networking-why-bother-714170.html

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More Employment answers please visit : isFAQ.com

isfaq
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The ability to communicate effectively is often cited as the skill rated number one for career advancement across all professions. Unless you leave alone in an island which is disconnected from the rest of the world, else you will need to communicate with other people either on personal stuffs or on the business needs. If you are a working individual or a businessman, a good skill in communication and the success of using communication techniques are keys to ensure the success of your career advancement. Everybody knows the important of communication, but what else can you do with a communication degree?

Career Opportunities

There are many potential career opportunities available for those people with communication studies degrees. Among the communication careers are business, sales, human relations, customer service, social services, management, public relations, advertising, media, fund raising, law, politics, consulting, and publishing. According to the U.S. Department of Labor, nine of the possible career paths mentioned above will be the biggest generators of new jobs over the next ten years.

It may surprise you to discover exactly who holds a communication degree. There are many success people who have both studied in the discipline and received degrees in communication. To name a few, David Boreanaz, actor on the T.V. series Angel, holds a communication degree; Evan Bayh, Indiana Senator studied debate and other communication-related courses at Indiana University; successful broadcast journalists who hold degrees in communication include network news anchor, Connie Chung, shock-jock radio personality, Howard Stern, and television news host, Bob Costas.

The communication qualities such as listening, speaking, creative thinking, decision making, problem solving, reasoning, self-esteem, sociability, self management, integrity, and honesty are the major skills which you will gain from a communication degree. According to the Department of Labor states, the above skills are among the most important qualities for high job performance and these are the key elements of success in almost all job professions.

Communication Degrees Are Available Online

Seeing the high market demands and the need of communication skills in all professions, there are many universities offer communication as one of their major degrees. And online communication degree has also make available for those busy individual who want to enhance their communication skills for career advancement. If you are in the category of “busy people” who want to pursue communication degree, you may consider online universities such as AIU Online, University of Phoenix Online, Capella Universities, DeVry University Online and Ellis College. These prestige online universities offer communication degrees with a few specialization areas, you could choose the one that best suit your needs; and pursue your communication degree online while continue with your current lifestyle and career.

Summary

Communication studies majors and minors find opportunities in the positions mentioned above and in many other types of positions and industries. The writing and communication skills gained in communication studies, prepares you for future employment in almost any field of interest.

Take a visit to http://www.studykiosk.com for more information on all online degrees available. Earning your education is one of the biggest and most important investments in your life. Our goal is to help you quickly find online degrees and online programs. We feature over 1,000 online degrees and accredited online degree programs.

Jullie Harvard
http://www.articlesbase.com/college-and-university-articles/what-else-can-you-do-with-a-communication-degree-85627.html

Hurray, another end of the year list. This one though (from Bank Info Security) is not reviewing the top movies, songs, celebrities but, the miserable failures in data security of 2008. With nine more days until the end of 2008, this post could be pre-mature. Data breach threats show no regard for end of the year holiday parties and frivolities.

The data breach incidents of 2008 include the old stand-bys of lost tapes and data due to mistake and theft but also reveals an increased use of break in technologies to steal information from data bases. Numerous “hacking” incidences and infected computer systems not only resulted in millions of dollars in cost to businesses but exposed large numbers of consumers to fraud. Stolen data has to go some where and can be held in reserve for use at a later time, possibly changing hands often before reaching a perpetrator. Data is a commodity. After all, identity theft is a business – suppliers, middle men and end users are the norm, just like in any business.

At least one of these breaches began in 2007 and continued into 2008 due to law enforcement action. Last year’s breaches while not lacking of hacking incidents, were focused more on missing data. For comparison purposes, below the top 10 list find links to stories looking back on 2007 and a link to a comprehensive multi-year listing. APRPEH is currently taking predictions of data loss stories for the end of 2009.

For accuracy purposes, it is important to recognize the difference between lost back up tapes or disks and stolen computers, hard drives or data devices and must be further differentiated from data lost due to hacking, viruses, malware – any active invasion of data storage systems for the purpose of stealing information. It is this last category with its obviously pernicious intent to steal data (vis a vis hardware) which represents a greater threat equation for consumers. The ‘how was it stolen’ question makes a huge difference in predicting whether or not consumers are likely or unlikely to become victims of identity theft.

Top 10 Security Breaches of 2008 – Bank Info Security
Ghost of Christmas Past (TJX) Still Casts Specter on Present and Future
Linda McGlasson, Managing Editor
December 22, 2008

From Hannaford to Countrywide to the Bank of New York Mellon, 2008 has been a year of high-profile security breaches in or impacting the financial services industry. Here’s our list of the top 10 – and lessons that should be learned, so we aren’t back revisiting these issues in ’09.

1. TJX Case Winds Up, Arrests Made

Earlier this year, The TJX Companies (parent of retailer TJ Maxx) settled in federal court and paid out millions to its federal regulator, the Federal Trade Commission, banking institutions, credit card companies and consumers to bring to a close the court cases that had threatened to overwhelm the company.

The August arrest of 11 alleged hackers accused of stealing more than 40 million credit and debit cards brings law enforcement closer to closing what is still the largest hack ever. The U.S. Department of Justice brought charges against 11 alleged hackers from around the globe. Some of the hacking gang were nabbed and brought to the U.S. to face trial alongside three U.S.-based defendants. Two of the defendants, Christopher Scott and Damon Patrick Toey, have already pled guilty in the case. Others including the ringleader, Alberto Gonzalez, await trial.

Lesson Learned: The wide-range of the perpetrators brings to light something that those in the cyber intelligence realm have known for some time: Criminal hackers are part of a very mature and multi-billion dollar industry that reaches around the world. No organization is immune to the threat.

2. Bank of New York Mellon

An unencrypted backup tape with 4.5 million customers of the Bank of New York Mellon went missing on Feb. 27, after it was sent to a storage facility. The missing tape contains social security numbers and bank account information on 4.5 million customers – including several hundred thousand depositors and investors of People’s United Bank of Connecticut, which had given Bank of New York Mellon the information so it could offer those consumers an investment opportunity.

Lesson Learned: For Bank of New York Mellon, know that when data is released to a third-party that their security is as good or better than yours. Encryption isn’t just something that is good for the data held at an institution; it’s also something to consider for data that leaves the institution.

3. Hannaford Data Breach

In March, the Maine-based Hannaford Brothers grocery store chain announced that 4.2 million customer card transactions had been compromised by the hackers. More than 1800 credit card numbers were immediately used for fraudulent transactions.

The affected banks and credit unions were forced to reissue the credit and debit cards. Within two days of the breach announcement, two class action suits had been filed on behalf of customers against the retailer. The retailer claims its systems were PCI-compliant and had passed a PCI assessment shortly before the hack was discovered.

Lesson Learned: The case is still open, and forensic reports by security investigators brought in by Hannaford have not been made public. The PCI Security Council has pledged that if the PCI requirements are found to be wanting in light of the report, they will make changes to tighten the requirements. Cases such as Hannaford may be the impetus behind legislation to require prompt notification of a data security breach.

4. Countrywide Insider Theft

In August, a former Countrywide Financial Corp. senior financial analyst, Rene Rebollo, was arrested and charged by the FBI for stealing and selling sensitive personal information of an estimated 2 million mortgage loan applicants. How he did it over a two-year period was to download about 20,000 customer profiles each week onto flash drives, working on Sunday nights, when no one else was in the office. Rebollo then took the excel spreadsheets to business center stores to email to buyers.

Countrywide, now owned by Bank of America, was already facing money and reputation issues because of the subprime loan meltdown before it faced the insider threat of Rebollo.

Lesson Learned: While Countrywide and Bank of America now know firsthand what a rogue insider can do, other institutions need to do a better job of monitoring their employees and creating asset controls. As the economy continues to produce layoffs, this threat may become even more so, as fearful employees look to cash in on their trusted status and take data just in case they face unemployment.

5. GE Money Backup Tape Goes AWOL

Early in January, Iron Mountain said it could not find a backup tape that belonged to GE Money, containing information on J.C. Penney customers and 100 other retailers.

The tape was stored in an Iron Mountain vault, says an Iron Mountain statement issued about the loss, and had been requested by GE Money in October 2007. The tape contained the personal information of about 650,000 J.C. Penney customers and the other 100 retailers. GE Money processes credit cards for those retailers. As a records and archive company that specializes in records management, Iron Mountain was at a loss to explain the tape’s whereabouts.

Iron Mountain said it was an unfortunate case of a misplaced tape, but asserts that there was no evidence that the information was obtained and used by unauthorized persons. The missing tape also included about 150,000 social security numbers.

Lesson Learned: While GE Money paid for credit monitoring for the 650,000 credit card holders, Iron Mountain may have learned to better monitor where media is located. For the rest of companies that hold information of a personally identifiable nature, there is another reason to keep it safe from prying eyes. The cost of an average data breach can hit a company’s bottom line. According to a study conducted by the Ponemon Institute, an independent information security and privacy research group, data breaches are costing businesses an average of $197 per customer record, up from $182 in 2006.

6. RSA Report: Half-Million Banking ID’s Stolen

In November, security vendor RSA said it found a single Trojan that had taken more than 500,000 online banking accounts credentials, credit cards and other resources. The company’s Fraud Action Research Team added that the hacking gang behind the Trojan may have been operating for as long as three years. The compromised data came from hundreds of financial institutions around the world.

Lesson Learned: The Trojan Sinowal is so tricky that the average institution or customer would not even know that they are infected with it. Taking a professional, defense-in-depth approach to protecting a network and customers is the best remedy.

7. Compass Bank Hard Drive Stolen, 1 Million Accounts Taken

At the sentencing of a former bank programmer at Compass Bank in Birmingham, AL. in March, it was revealed that the accused had stolen a hard drive with 1 million customer records and used it to commit debit-card fraud. James Kevin Real is now serving a 42-month sentence and was ordered to pay back the more than $32,000 that he and an accomplice withdrew from Compass Bank customer accounts. The bank claimed that the customer records contained limited information, but Real was able to create 250 counterfeit debit cards. He used 45 of them to access and withdraw cash before being arrested.

At the time of Real’s sentencing, Alabama was one of 11 states that didn’t require companies to automatically notify customers of data breaches.

Lesson Learned: Compass Bank dodged a bullet in terms of cost on this breach. It would have had to notify all 1 million customers of the compromise of their data had the hard drive theft been in a state that requires notification. Other than the 250 customers that Real took money from, no other customers were notified of the data loss. That means that 999,750 of the other 1 million customers weren’t notified of the potential risk.

8. Ski Resort Okemo Suffers Hannaford-Like Data Breach

In an attack similar to what hit Hannaford Brothers in March, the Okemo Ski Resort in Vermont said in April it had been hit by hackers that installed malicious software to capture credit card data as it was being processed at the resort. Law enforcement officials at the time said they were investigating as many as 50 other similar incidents in the Northeast.

Lesson Learned: PCI compliance is like a driver’s license — it may mean that a retailer has passed the test for compliance, but doesn’t necessarily mean it is in compliance.

9. Retailer Montgomery Ward

Six months after a breach happened at the parent company of the Montgomery Ward website, the company Direct Marketing Services finally began notifying customers that their credit card information was stolen in the hack. At least 51,000 records were stolen out of a database in December, 2007.

Direct Marketing said it had promptly contacted its payment processor and Visa and MasterCard, and it also notified the U.S. Secret Service.

Lesson Learned: Direct Marketing Services was forced into contacting the customers after the company CardCops, an investigative firm that tracks credit card thefts for the financial services industry, found more than 200,000 payment cards being offered for sale on an Internet chat room often visited by card thieves. Better to take the public relations role and confess the breach than possibly face data breach notification lawsuits by consumers and state attorney generals.

10. More Than $5 Million Taken By ATM Capers

The Automatic Teller Machine capers are hitting everywhere. In June, two men were charged with making hundreds of withdrawals from New York City ATMs, grabbing $750,000 in the process, using stolen information from a previous computer intrusion into a Citibank server that processes ATM withdrawals. One of the same accused also allegedly took $5 million in withdrawals from iWire prepaid MasterCard accounts.

Lesson Learned: While Citibank denied the indictment’s charge that their server had been breached and blames a third-party transaction processor for the compromise, it still meant it had to notify and reissue new debit cards to those customers that the bank believed were exposed to increased risk.

The Top 10 Data Breaches of 2007 – CSO Online

APRPEH
http://www.articlesbase.com/corporate-articles/looking-back-2008-data-breaches-693991.html

Kevorkian brings over 40 years of Public Relations experience in the United States and in the United Kingdom. He has consulted for major companies such as Eaton Corporation, Plessy Electronics, and Commodore Computers.

In addition, Kevorkian has also been a university professor for public relations and journalism having taught at both American College in London, and Temple University.

His role on the advisory board will include reviewing key clientele, strategic partnerships, key new business development, crisis management, and conflict resolution.

“We are very excited to have Andrew Kevorkian with our group. He is a respected professional in his field and has much to offer,” stated Dan Mangru of i1connect.

“Our group is looking forward to adding new members to our advisory board and giving our clients the best service possible. The goal of the advisory board is to tap some of the leading professionals from many different fields to provide a unique perspective on public relations. From traditional to new media, i1connect looks to provide effective strategies for companies to get their message across to their target audience and drive exposure and revenues.”

**This release has been prepared by i1connect, an independent news agency**

i1connect.com (www.i1connect.com) is the new online leader in global public relations and advertising. With a diversified set of offerings ranging from Public Relations, Press Release Distribution, Advertising, Marketing, Website Development, to Investor Relations services, i1connect.com has positioned itself for long term growth utilizing the latest in telecommunications technology.

For Interviews and Media Inquiries Contact:

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561-515-6177

Lilian Rodriguez
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