Kant, Critique of Pure Reason, A59O/B618
Kant tells us that there are exactly three ways of proving the existence of God by speculative reason. In the first, we begin from “determinate experience and the specific constitution of the world” and ascend from there to a supreme cause. “The world presents to us so immeasurable a stage of variety, order, purposiveness, and beauty” (A622/B650) that we may infer a sublime and wise cause (A625/B654). This is the physico-theological proof or argument from design. In the second, we begin from indeterminate experience or “experience of existence in general” and proceed once again to a cause. Here it does not matter what the world is like, but only that it exists; if the cosmos consisted of nothing but a speck of dust, we would still need to posit a cause for it. This is the cosmological proof. Finally, we may bypass experience altogether and argue “completely a priori, from mere concepts.” This is the ontological proof, most audacious of all, as it premises nothing about what exists. In this chapter I examine what Kant has to say about the cosmological and ontological proofs. I consider them (as Kant does) as attempts to prove the existence not of the God of Abraham, Isaac, and Jacob, but of a primordial being, whose identity with the God of religion must be a matter of further argument or faith.
A. The Ontological Argument
The version of the ontological argument Kant considers is that of Descartes, not Anselm. 1 It may be set forth as follows:
1. The ens realissimum (i.e., God) is, by definition, the being who possesses all perfections.
. Since (a) existence is a perfection, (b) any being that possesses all perfections must exist. 3. Therefore, the ens realissimum exists.
Kant is generally credited with originating what has become the standard criticism of the ontological argument–that existence is not a predicate. His critique contains in addition two other objections that he and his commentators do not always keep separate from the first: in a predicative proposition you may always “reject the subject,” and there is something logically defective in the concept of a necessary being. I argue that one of these criticisms is cogent while the other two–including the famous one–are not.
B. Real Predicates
Kant never enunciates the slogan so often attributed to him, that existence is not a predicate. What he says instead is that existence is not a real or determining predicate, that is, “a predicate which is added to the concept of the subject and enlarges it” (A598/B626). As always, by a ‘predicate’ he does not mean a linguistic item but a property or a constituent of a concept. His contention may be understood in accordance with the following definitions:
A predicate P enlarges a concept C =Df ◇ ∃x(Cx & -Px). (Note that “enlarge” may be a misleading term, insofar as enlarging a predicate typi cally results in narrowing its extension.)
A predicate P is a real predicate =Df P enlarges at least one concept. 2
It follows from these definitions that a predicate P is nonreal iff for any concept C, □(x)(Cx & Px iff Cx). This makes clear the sense in which a nonreal predicate “makes no addition” to any concept: if P is nonreal, then saying that something is both C and P says nothing not already implied by simply saying that it is C. 3
Is Kant correct in claiming that existence is not, in the sense just defined, a real predicate? Yes, indeed: there is no concept C such that ∃x(Cx & -Ex). This, at any rate, is a consequence of letting the existential quantifier express existence. 4 To suppose there is something (∃x …) that does not exist (… -Ex) is to suppose there is something that there is not.
Relative to widely accepted assumptions, then, Kant’s dictum is true. The next question is, how does it show that Descartes’s argument is wrong? How does the fact that existence is not a real predicate invalidate the ontological argument or make it unsound?
One common suggestion is that only real predicates may be used in definitions, in which case it would be illegitimate for Descartes to define God as a being who, among other things, exists. 5 But this suggestion is off the mark on two counts. First, Descartes is not guilty as charged. Look at his first premise; it says that God has all perfections but makes no mention of existence. Of course, in the next premise, Descartes says that existence is one of the perfections, so one may wish to say that he is implicitly if not explicitly defining God as a being who exists. But that brings us to the second point: what Descartes is charged with is no crime. There is nothing wrong with using nonreal predicates in definitions. Any tautological predicate (e.g., being red or nonred) is as much a nonreal predicate as existence, but there is nothing logically vicious about the definition ‘x is square =Df x is an equilateral rectangle & x is red or nonred’. The second conjunct in the definiens is idle but harmless.
Perhaps it will be suggested that the premise that runs afoul of Kant’s dictum is not the first but the second, for if existence “makes no difference” to any concept, how can it be a perfection? A perfection might be thought of as a property that contributes to the greatness of a thing, or makes an already good thing better than it would be without it. But if existence “makes no difference” to any concept, how can it be a perfection in this sense? How can an existent thing be better or more perfect than a nonexistent thing ? 6
But this objection is readily sidestepped. As I have formulated the second premise above, it consists of a premise proper (whatever has all perfections exists) and a reason for it (existence is a perfection). Perhaps Kant’s dictum undermines or refutes the reason offered for the premise, but it does not refute the premise itself. Quite the contrary: it entails the premise! If existence is implied by any concept whatsoever, then in particular it is implied by the concept possesses all perfections, and that makes the second premise true.
Our verdict so far must be that Kant’s most famous criticism of the ontological argument leaves it entirely unscathed.

On the other hand, there are Christians who have taken their stand on the right-hand Cliff of Univocity. For them, our worldly knowledge and speech apply to God in the same way as they apply to the realities of our world. There is nothing surprising or different about our knowledge and talk of God, for God is simply the most excellent reality among all the other realities of our world, different in degree but not in kind from all the other objects of our knowledge. They may acknowledge that God is mysterious, but all the while they press for clear conceptual distinctions and demand that God be conceived in human terms. For them, our knowledge and talk of God are as clear and bright as the air and sunshine which surround them on the Cliff of Univocity.
Still other Christians, however, would hold that talking about God is more like hovering dangerously between the Cliffs of Equivocity and Univocity while peering and pointing below toward the Dark Luminosity at the heart of the world. I hope to show in this article that Aquinas’s understanding of God -talk–which involves a unique, complicated, and subtle weaving of negative and positive theology, of analogy and incomprehensibility–amounts to such a hovering over the abyss.
AQUINAS THE NEGATIVE THEOLOGIAN
Aquinas the negative theologian stands in a long tradition reaching back to Hellenistic Judaism,(1) Middle Platonism, gnosticism,(2) and many patristic writers. I will focus on the one we call PseudoDionysius the Areopagite as the carrier of this tradition; for he not only is the major source for Aquinas’s negative theology but also stands in contrast to Thomas as an apophatic theologian. Most likely a Syrian writer who flourished around 500 and who attempted to synthesize Neoplatonism with Christianity, he took the pseudonym of Paul’s famous convert at Athens mentioned in Acts 17:34 and thereby gained an almost apostolic authority for his writings throughout the Middle Ages and into the Renaissance.(3)
For Dionysius, God is not one of the beings;(4) the essence-surpassing God is the God removed from our knowledge, inaccessible to mind and speech and sight;(5) God is the unnameable one.(6) But Dionysius faces a problem: How can the unnameable God be praised by Scripture with all sorts of names?(7) He tries to overcome the dilemma by balancing positives and negatives, theses and denials, so that he may be true both to the scriptural praises and to the ultimate unknowability of the Nameless One. In a passage remarkable for the beautiful exactitude of its Greek rhetoric and the mystic fervor which inspires it, he writes:
God is known in all and separate from all; God is known through knowledge and through unknowing, and of him there is understanding, reason, knowledge, apprehension, perception, opinion, imagination, and name and all other things–and yet he is neither understood nor spoken nor named; he is not any of the beings nor in any of the beings is he known; he is all in all and nothing in anything; he is known to all from all, and to no one from anything.(8)
The specific nature of Dionysius’s negative theology is a much-debated question in contemporary Dionysian scholarship. Does he have two negative theologies, one rational and the other mystical, or only one? The problem is compounded by the fact that, although in the third chapter of his Mystical Theology and elsewhere he clearly distinguishes rational affirmative theology from mystical negations and unknowing, in his Divine Names we often discover a mixture of positive and negative theology within rational theological discourse. However, even at the conclusion of the Divine Names, which is a work of conceptual, affirmative theology, Dionysius mentions his preference for “the way up through negations” which “guides the soul through all the divine notions, notions which are themselves transcended by that which is far beyond every name, all reason and all knowledge.”(9) Although he does not treat his preferred way, that of mystical negation, until the Mystical Theology, it has nevertheless already been functioning in the Divine Names as a corrective guide for affirmative notional theology.(10) Another passage clearly distinguishes the mystical from the notional and philosophical way to God:
Theological tradition has a dual aspect, the ineffable and mysterious on the one hand, the open and more evident on the other. The one resorts to symbolism and involves initiation. The other is philosophic and employs the method of demonstration…. The one uses persuasion and imposes the truthfulness of what is asserted. The other acts and, by means of a mystery which cannot be taught, puts souls firmly in the presence of God.(11)
I would argue that Dionysius has only one negative theology, a via negativa which is based on a mystical, nonconceptual grasp of God’s transcendent supereminence and is opposed to all conceptual, affirmative, positive theology.(12) For Dionysius, God is absolutely unknowable in conceptual, notional, or rational terms. Although the negative theology which appears in the Divine Names takes the form of conceptual denials, in itself it is actually the polar opposite of all conceptual activity and is written as a corrective by one who has already been mystically plunged into the blazing, murky abyss of God. Ultimately, for Dionysius, the highest form of theology is that beatific ignorance which transpires in mystical union with God and which even transcends the very opposition between affirmation and negation.
Aquinas is indebted to Dionysius for the thesis of God’s incomprehensibility; but at the same time he mitigates the starkness of the axiom about God’s absolute unknowability and propounds a sanitized, domesticated version of the Dionysian via negativa so that it becomes a “way”. fully at home within the confines of a positive, affirmative theology. For Aquinas, God is indeed that supereminent darkness which transcends our knowledge and leaves us in ignorance; he approves of those who say that on Mount Sinai Moses “approached the darkness in which God is”;(13) in another passage he claims, following Dionysius, that we are best joined to God in this life according to a type of ignorance which is “a kind of darkness, in which God is said to dwell.”(14) We are ignorant of God because God’s infinite reality and perfection surpass and exceed every conception of our intellect.(15) The ultimate human knowledge of God occurs when someone “knows that he does not know God, inasmuch as he realizes that what God is exceeds everything we understand about him.”(16) Our learned ignorance is the result of our awareness that God transcends our knowledge, and thus we know that God exceeds our knowledge without knowing the divine transcendence itself. God dwells in a supereminent darkness, for the darkness of our ignorance is the direct consequence of God’s infinitely dazzling light, and the very admission of our ignorance mysteriously evokes in some way a sense of God’s infinite beyondness.
However, Aquinas also softens the extreme negative theology of Dionysius and his adherents, for his own negative theology is not a total and supreme unknowing which leaves us in pure ignorance of God but teaches instead that God always exceeds every kind of human knowledge.(17) He synthesizes his view of God’s incomprehensibility in two theses: that no creature by its own natural powers can possess a quidditative grasp of God’s essence, which “remains totally unknown,”(18) but at best can know only that God is and what God is not;(19) and that no creature can ever possess a comprehensive, infinite grasp of the divine essence, even in the beatific vision.
For Aquinas, to have a quidditative knowledge of some object is to know it essentially, i.e. to have a definition of its essence which represents the object in a comprehensive way. This is precisely the kind of knowledge we cannot possess of God in this life, though it is possible through God’s grace in the beatific vision of heaven.(20) Until heaven, then, when the divine mystery will be directly present to our consciousness, God cannot be known essentially by any creaturely kind of knowledge, since no creature whose being and essence are distinct can represent the God whose being and essence are identical, for every creaturely bit of knowledge is limited to some finite aspect of reality and thus cannot represent God’s infinite supereminence. Moreover, no created intellect, whose existence is a finite participation in God’s existence, can by its own natural powers see the essence of God, who is the infinite and subsisting act of existence itself.(21)
Even more radically for Thomas, however, God’s incomprehensibility means that no created intellect will ever grasp God as much as God is able to be grasped, even in heaven’s eternal beatific vision.(22) The reason is God’s unique status as the infinite act of subsisting being, which no creature can ever comprehend infinitely.(23) He expresses the difference between seeing and comprehending God in heaven by a clever use of different grammatical forms of the same word: “God’s very infinity will be seen but it will not be seen infinitely, God’s total essence will be seen but not totally.”(24) Paradoxically, the blessed will see God’s infinity without comprehending it:(25) “Whoever sees God in essence, sees that which in God exists infinitely and is infinitely knowable, but this infinite mode does not belong to the seer so that he himself should know infinitely, just as someone can know with probability that some proposition is demonstrable though he himself does not know it demonstratively.”(26)
In addition to these two theses, Thomas puts forward a tamer version of the Dionysian via negativa so that it becomes, not a mystical way to God beyond the boundaries of rational, affirmative theology, as in Dionysius, but one of three moments within the overall structure of affirmative theology which serves to correct the deficiencies and univocalist tendencies of that theology. He often affirms that we know God in three connected ways: by causality, negation, and supereminence.(27) For example, we know God is holy because God is the cause of our holiness, but we also know that God is not holy in the same way as we are holy, not because God’s holiness is less than ours but because it transcends ours by its own supereminent, infinite excellence. Thus, the second or negative moment, by recourse to the third moment’s heightened awareness of God’s supreme excellence, corrects any possible univocalist misunderstandings of the first moment’s positive affirmation which is based on God’s gracious causality.
In practice, Thomas’s negative theology can take three different forms.(28) First, he often speaks of what may be called qualitative negations, which deny some quality of God on the grounds that it is intrinsically imperfect and thus incompatible with God’s perfection: e.g., God is incorporeal, immutable, and without any temporal succession. This is the sort of negation Aquinas has in mind whenever he says that although we cannot know what God is, we can know what God is not. Second, he describes what might be called objective modal negations: these are corrective negative judgments applied to positive divine perfections which deny that those perfections are subject to any objective creaturely mode or limitation. For example, when we say in a positive fashion that God is good, we do not mean that God is good in the same way that humans are good, since we, unlike God, follow moral laws and have to struggle with our emotions in order to be good.(29) Finally, Aquinas recognizes what might be termed subjective modal negations: these deny that the subjective, human way in which we understand positive divine perfections are to be attributed to those perfections themselves. For example, when we say “God is wise,” the proposition signifies semantically that an accidental quality inheres in a subject, but this does not mean that God’s wisdom is actually an accidental quality inhering in God, for in reality divine wisdom is identical with the divine nature itself.(30)
For Aquinas, our knowledge of God can grow as we add the negations one to another, and we approach closer to the divine mystery by denying more and more imperfections of God and by realizing ever more deeply that we cannot impute to God our finite and creaturely modes of being and understanding. In a text imbued with mysticism, in which Thomas shows himself a worthy successor of Dionysius, the continuing negations finally burst the confines of all rational pursuits and lead us into the darkness of ignorance:
When we proceed into God through the way of negation, first we deny of him all corporeal things; and next, we even deny intellectual things as they are found in creatures, like goodness and wisdom, and then there remains in our understanding only the fact that God exists, and nothing further, so that it suffers a kind of confusion. Lastly, however, we even remove from him his very existence, as it is in creatures, and then our understanding remains in a certain darkness of ignorance according to which, as Dionysius says, we are best united to God in this present state of life; and this is a sort of thick darkness in which God is said to dwell.(31)
AQUINAS THE POSITIVE THEOLOGIAN
Through his own prayer and his reading of mystics like Dionysius, Aquinas certainly learned the ways of negative theology, but he was also a more insistent positive theologian than the majority of mystics, at least until that December day in 1273 when he underwent the mysterious experience that left him unable to write any more(32) and led him to consider all he had written till then as mere straw. His view of God -talk, at least until that last December of his life, is a subtle and intricate weaving of negative and positive theology, the latter being the more fundamental, even though in order to thrive as theologia it must first pass through the corrective lenses of negative theology. The main reason why Thomas’s positive theology takes precedence over his negative theology is that the foundational truth of his entire systematic theology is the ringing affirmation of God’s pure positivity as ipsum esse subsistens, the subsisting act of being itself.(33)
Despite the many accents of his negative theology, therefore, Aquinas continually asserts that we can make true judgments about God’s very nature and being, whether by reason or by faith.(34) He opposes those who, like Maimonides, are so tightly constrained by negative theology that they interpret seemingly positive predications like “God is good” to mean only that God is not evil or that God causes our goodness. Thomas argues that the positive nature of predications like “God is good” cannot simply be reduced to such negative or causal interpretations. Rather, he claims that such predications tell us something true about God’s very nature.
When it is said that “God is good,” the meaning is not “God is the cause of goodness” or “God is not evil,” but “that which we call goodness in creatures preexists in God,” and preexists according to a higher mode. From all of this, then, it does not follow that to be good belongs to God insofar as he causes goodness, but rather vice versa, that because he is good he diffuses goodness to things.(35)
Aquinas is quite willing to walk a tightrope, for although his negative theology denies that we have any intuitive concept of God’s essence or being, his positive theology affirms that we can make true judgments about that same divine reality; and although he supports a robust via negativa, he will not permit affirmative propositions about God to be reduced to a merely negative interpretation.
How can Aquinas hold all of this together? How can he swing between the poles of positive and negative theology, partaking of both while being reduced to neither? He accomplishes this balancing act by means of the analogical predication of the divine names.(36)
But which type of analogy does Aquinas have in mind, and what is the nature of that analogy? Up until about forty years ago the reigning interpretation of Aquinas on analogy was that of the Dominican Cardinal Cajetan de Vio, who, in his 1498 De nominum analogia et de conceptu entis,(37) proposed a fourfold typology of Thomistic analogy and explained the nature of genuine analogy in highly conceptualistic terms. Basing himself mainly on a combined reading of two early texts,(38) Cajetan holds that Aquinas recognizes only four analogical types: of inequality, of attribution, of improper metaphorical proportionality, and of proper proportionality.(39) According to Cajetan, however, only the last type is genuine analogy, for it alone posits real perfections in both God and creatures, according to a fourfold proportionality (e.g., creatures’ being : creatures :: God’s being: God). In the analogy of attribution, however, the perfection only really exists in the prime analogate, while it is merely attributed to the secondary analogates gates by reason of their extrinsic relation to the prime analogate (e.g., the human body is really healthy while food is only called healthy because it helps to keep the human body really healthy). Cajetan thus denied any intrinsic real analogy to direct two-term judgments like “God is good,” and equated genuine analogy with four-term proportionalities.(40) But in the decade between the early 1950s and the early 1960s, several Thomists began to criticize Cajetan’s reading of Aquinas and concluded that Thomas recognizes the genuine analogical nature of direct two-term judgments.(41) Although a few today still follow the Cajetanian interpretation, Cajetan’s critics have largely won the debate over the proper typology of Thomistic analogy.(42)
The conceptualist tradition of analogy actually originates with John Duns Scotus. Combating the extreme equivocity he detects in Henry of Ghent, Scotus holds that the concept of being is one, is formally neutral vis-a-vis God and creatures, and is distinct from its finite and infinite modes in God and creatures.(43) Since being is the simplest concept of all, and since every analogical predication involves at least some concept of being, all analogy is reducible to a common univocal core of being, with its various modes arranged like layers around it.(44) Attempting to hew a middle course between Henry’s equivocity and Scotus’s univocity, Cajetan describes the “confused” unity of the analogous concept which lies at the heart of the genuine analogy of proper proportionality. The unity is confused because the concept is only imperfectly abstracted from its real modes in God and creatures (rather than being perfectly abstracted, as would occur with a fully univocal concept), but even such a confused analogical unity, according to Cajetan, is able to escape Henry’s equivocity without falling prey to Scotus’s univocity.(45)
Cajetan’s analogous concept, however, with its confused proportional unity, has been criticized on the grounds that it is ultimately reducible to either univocity or equivocity.(46) Realizing that Aquinas never employs the conceptus analogus of Cajetan, who succumbed to Scotus’s conceptualism even as he tried to avoid his univocalism, some authors(47) focus instead on judgment as a way of understanding Aquinas’s use of analogy. Theological analogy,(48) in particular, is in Thomas’s eyes the only valid way of explaining epistemologically, in a secondary, after-the-fact reflection, what takes place in the primary ontological and theological judgments that bear upon God’s very being.(49) Aquinas’s theological analogy is actually an epistemological reflection upon the truth status of the theological judgments he has already made, and so one cannot understand his view of analogy without appreciating the truth of his basic theological positions.(50) And only if Thomas’s use of theological analogy is understood more as a matter of judgments than of concepts can it thread its way amidst various threatening shoals.(51)
One would look in vain, however, for an explicit statement from Aquinas that theological analogy is a matter of theological judgments. My contention that his theological analogy is a matter of judgment is an interpretation of his thought based on two main reasons: the positioning of analogy’s treatment within his theological works; and the process of elimination by which he chooses analogy as the only possible way to understand epistemologically what takes place in our talk about God. First, then, the very placement of Thomas’s treatment of theological analogy within the larger context of his treatise on the one God shows that for him such analogy subsists in a secondary consideration reflecting back upon primary theological judgments. In three of his major works–the Summa theologiae, the Compendium theologiae, and the Summa contra gentiles–he treats of analogy only after having proved to his own satisfaction that God exists, that God is one, simple and perfect, the pure and infinite act of being, and that in creation God bestows the Divine Mystery upon creatures by creating in them a likeness to the divine nature and persons. His discussion of analogy is situated after the treatment of his core theological truths, not before, as would be our modern propensity.
The second reason for viewing Thomistic analogy as a matter of judgment is the manner in which Thomas portrays analogy as a mean between univocity and equivocity. For him, there are only three possibilities for understanding what goes on epistemologically when we talk about God’s very being in a nonmetaphorical manner–univocity, equivocity, and analogy–and once he has rejected the first two alternatives on the grounds of his previous theological judgments, analogy is the only option left. In the Summa theologiae, e.g., he refuses univocity since it detracts from God’s unity, simplicity, and incomprehensibility:
Nothing can be predicated univocally about God and creatures, since no effect whose production does not require the total power of its agent cause can receive a full likeness of the agent, but only a partial one; so that what occurs among effects separately and plurally, exists in the cause simply and unitedly, as the sun by its single force produces many different forms in all things beneath it. Likewise, all perfections existing in creatures separately and plurally, preexist in God unitedly. Thus, whenever any perfection term is predicated of a creature, it signifies that perfection as distinct in idea from all others: e.g., when we call a human wise we signify a perfection that is distinct from the essence, power or existence of humans; but when we call God wise we do not intend to signify anything distinct from the divine essence, power or existence. And so, when wise is predicated of a human, the name somehow circumscribes and comprehends the reality meant; but this is not the case with God, where wise does not comprehend the divine reality but lets it remain as surpassing the name’s meaning. It is clear, then, that the name wise is not predicated with an identical meaning of God and humans, and the same can be said for all other names.(52)
Since Thomas already knows through his first-order theological judgments that God is one, simple and incomprehensible, univocity cannot be a valid option for his second-order theological epistemology. The same article goes on also to reject pure equivocity as a valid option since, if the divine names were equivocal, “then nothing at all could be known or demonstrated about God on the basis of creatures, for one’s reasoning would always be exposed to the fallacy of equivocation”; but Thomas affirms that philosophers and Paul the Apostle (and presumably theologians like himself) have claimed to know some truths about God based on the nature of creation.
Finally, after this process of elimination, the same article maintains that names such as “wise” must be predicated of God and creatures according to analogy, i.e. proportion (which is the original etymological meaning of the Greek analogia).
Names are predicated according to proportion in two ways: either because many things bear a proportion to one reality, as medicine and urine are called healthy insofar as both possess an order and proportion to the animal’s health, since medicine is a cause of health and urine is one of its signs; or because one thing bears a direct proportion to the other, as medicine and the animal are called healthy insofar as medicine is the cause of the health which exists in the animal. And in this second way some things are predicated of God and creatures analogically, neither purely equivocally nor univocally. For we are not able to name God except from creatures, and thus whatever is said about God and creatures is predicated inasmuch as the creature is ordered to God as to its causal principle in whom all the perfections of things preexist surpassingly. Now the analogical type of commonality is a mean between pure equivocity and simple univocity. For in analogical predications there is neither one meaning, as occurs in univocal predications, nor totally diverse meanings, as occurs in equivocal predications, but the name which is predicated analogically in multiple ways signifies different proportions to one single reality: as when healthy, said of urine, refers to the sign of an animal’s health, but when said of medicine signifies the cause of that same health.(53)
Thomas does not clarify why he favors the one-to-one over the many-to-one proportion, but it is clear from elsewhere that it has to do with his desire to underscore divine freedom and transcendence, for if God and creatures were given a common name by reference to some third reality, then in his view that third reality would somehow be prior to God and determine God’s being.(54)
As in Aquinas’s view analogy is closer to equivocity than to univocity,(55) so is its unity to be found not in the single concept but in the single reality to which all the analogates bear some proportion, order, or relation.(56) Urine, medicine, and food can all be called healthy, by extension, because we judge them to have an intelligible relation to the single reality of animal health, which is the most natural subject for the predicate “healthy.” A meaning gets extended analogically when a word is used to name a secondary analogate precisely because it is judged to have an intelligible relation to the primary analogate. Thomas also notes that in the case of God and creatures, being and naming are not on the same plane:
Since we arrive at the knowledge of God through things other than God, the reality referred to by the names predicated of God and other things exists by priority in God according to his own mode, but the meaning of the name belongs to God by posteriority, and thus God is said to be named from his effects.(57)
While God, ontologically speaking, is the primary locus for every analogical name shared with creatures, at the epistemic level of knowing and naming, most names (except for a few like “God” and “YHWH”) find their primary home in creatures and are then extended to refer to God.
In general throughout his works,(58) Aquinas rejects univocity as an appropriate epistemology for the divine names because it would require him to contravene certain truths about God he already holds dear: e.g., that God is incomprehensible, simple, superexcellently perfect, that God does not participate in any perfection but is that perfection essentially, and that God’s being and essence are identical. In a word, he rejects univocity because it derogates from the theological truth (known in judgment) of God’s infinite transcendence, which he has already established to his own satisfaction. He refuses equivocity because, at root, it would mean that we could not know anything at all about God; but he already knows he knows certain truths about God. However strange it may seem to modern ears which, accustomed to Kantian sound waves, instinctively place epistemology before ontology, and the discussion of the transcendental conditions for knowledge before the avowed fact of knowledge itself, Aquinas repudiates a univocalist epistemology on the basis of a theological ontology which subsists in judgments, and renounces an equivocalist epistemology on the grounds that it cannot do justice to the very fact that we do make true judgments about God. On the second-order level of epistemology, analogy is the only option which is genuinely responsive to the truths of Thomas’s first-order web of theological judgments. Only analogy can justify epistemologically what he already knows through his theological judgments, and thus analogy can only be understood in terms of those same judgments.
But analogy is a highly paradoxical option,(59) for analogical predications say something true about God by using concepts whose meaning at the divine level we cannot really understand.(60) For example, we can know the truth that God exists without knowing what the divine existence is in itself.
To be can mean two different things, signifying either the act of being, or the propositional composition which the mind devises by joining predicate to subject. Taking to be in the first sense, we cannot know God’s being, nor God’s essence; but only in the second sense. For we know that this proposition which we forte about God when we say “God is,” is true.(61)
Thomas’s positive theology is rather like a blind person pointing to and making true judgments about a reality which he or she cannot actually see. Even analogy itself is thoroughly suffused with a conceptual unknowing as referred to God, and with the various dialectical moments of negative theology outlined above.(62) Moreover, if we tend automatically to think of judgments as built up out of concepts, so that the truth of judgments is dependent on the meaning of concepts, in the case of theological analogy we must reverse the direction and think of the very meaning of the divine names as dependent upon the truth of theological judgments.(63)
Finally, a concrete example may illumine what I think Thomas has in mind when he places analogy at the nexus of his positive and negative theology. I can point to some papers on a lectern and announce, “Here is my talk”; I can also proclaim, while sweeping my arms in a 180-degree arc so as to designate the whole room containing both audience and lectern, “Here is my God.” I have four points about these two sentences. First, they are both instances of analogical discourse since they both signify analogically by means of a complex web of interlocking judgments, though the former is secular, noncontroversial discourse, while the latter is theological, disputed discourse. The first sentence is analogical discourse because we implicitly relate it in our minds to the very same sentence–”Here is my talk”–when it is used to refer to what comes out of my mouth while I am actually speaking. Because we understand the intrinsic relation between intelligible verbal sounds and intelligible written marks on pieces of paper, we spontaneously extend the meaning of the word “talk” by using it to make what we understand to be a true and literal, nonmetaphorical judgment: words on paper are truly my talk though they are not exactly the same reality as my spoken words. The word “talk” receives its extended meaning precisely by being understood and used in two different judgments about the real world which bear an intrinsic relation to one another; it does not possess its extended meaning beforehand all on its own.
However, the second point says these two sentences are also quite different as instances of analogical discourse, since God is much more mysterious than any kind of talk whatsoever, is totally hidden from our powers of sensation, and is obscure to our powers of conceptualization. If we return for a moment to the two different significations of the first sentence, “Here is my talk,” we note that only the fourth word, “talk,” actually changes meaning from one context to the other; in both contexts, the word “here” refers to an area of space that can be pointed to, the word “is” retains its meaning of temporally limited existence, and the word “my” signifies something I possess as having been produced by me. But if we compare the first with the second sentence, we find that not only the word “God,” but even the first three words of each sentence, together with the whole context in which they stand, demonstrated different semantic functions. Precisely because someone like Aquinas has already judged, within appropriate doxological and theological contexts, that God is a mysterious and loving being unproduced by me whose illimitable existence cannot be spatially or temporally constrained–because of the supposed truth of such judgments–the meanings of the first three words in each sentence cannot be the same. In the theological sentence, the word “here” cannot refer to a spatial area but rather to a Mystery who transcends space; the word “my” cannot refer to something I possess but rather to a gracious Being who possesses me; and the word “is” must not be limited to temporal existence.
The third point counters those who see a hidden core of univocity lurking in the meanings of the first three words of each sentence. They would be right if those meanings were first abstracted as concepts from our experience of God and creatures and then later predicated as generic meanings of God and creatures. But Thomas permits no latent univocal meanings, for we do not know what a concept really means once it has been extended to God, which is why he constantly applies the correctives of negative theology to the creaturely concepts we use to speak about God. He does not use such concepts because he sees how they apply to God’s inner nature but because they are the best tools he can find for trying to speak the Inexpressible. Eschewing any prying into God’s inner being, he would refuse the gambit of those who would try to force him to find common abstract meanings and content himself, as a negative theologian, with showing how God’s perfections are not like ours.
Finally, however, Aquinas does think theological discourse can extend creaturely concepts so that they point to God and speak truthfully about God, even though they cannot give us insight into God and cannot be distilled down to reveal a common univocal meaning. At this point, those who think they detect a hidden equivocity lurking in the significations of the two sentences are deeply troubled: How can the theological sentence mean anything at all if there are no common meanings and if we do not know how our concepts apply to God? Aquinas will respond that, at the level of judgment, the theological sentence cannot be equivocal precisely because it is true, although it expresses its truth by projecting creaturely concepts toward an infinite mystery which remains absolutely inconceivable. Whereas he rejects equivocity due to God’s incomprehensibility, he repudiates equivocity on the grounds of the believer’s ability to know some truth about God. In Aquinas’s eyes, those who consider all speech about God to be inherently equivocal are reduced in the end to holding that we can never say anything true about God’ even that God exists.
CONCLUSION
Aquinas’s theory of God -talk, a subtle and nuanced view which hovers over the divine abyss between the crags of purely positive and purely negative theology, evinces Christianity’s penchant for invoking and positively identifying a God who is at the same time essentially mysterious and hidden, a God who is neither univocally dissolved into us humans nor equivocally placed beyond every ability of ours to know and name in prayer and worship. Thomas’s God -talk blends both the positive and the negative, but the positive is foundational for the negative, for God is the pure positivity of infinite Being who in creation has also acted positively on our behalf. This stance accords well with the views of other theologians who also see God as pure positivity, albeit in terms different from Aquinas’s–Kasper, e.g., who sees God as pure and positive Love, or even Barth, who toward the end of his career finally admits that a God -talk based on the world of creation and redemption must have something positive to say if Christ is ultimately the positive “Yes” from God to that world and from that world to God.
Aquinas’s analogy-based theological epistemology only escapes idolatrous univocity, however, to the degree that it is based on judgment rather than concept, is continually interpreted by the dialectics of negative theology, and is conscious that the concepts used in its true judgments about God cannot give us any insight into the inner nature of God. His theological epistemology gladly grasps, as the only viable alternative, the inescapable paradox that in all our theologizing we link judgmental truth with conceptual agnosticism.
Finally, Thomas’s theological epistemology implies that when we talk about God, the very meanings of the words we use are somehow dependent upon what we hold to be true about God. From his perspective, our theological epistemology is ultimately based on the perceived truth-status of our foundational theological judgments, not the other way around. This suggests that the theory of God -talk to which we subscribe will always be indebted to the truths about God we hold dear. (1) Echoes of Hellenistic Judaism’s negative theology are found in the New Testament’s assertions that God and God’s ways are invisible, immortal, ineffable, indescribable, unsearchable, and untraceable (Rom 1:20; 11:33; 2 Cor 9:15, 12:4, 1 Tim 6:16). (2) Jean Danielou distinguishes the three sources: “For a Jew, to say that God is transcendent is to say that he cannot be measured by any created thing, and is therefore incomprehensible to the creaturely mind; but at the same time it is to assert that his existence can be known. For the Plantonist, to say that God is ineffable is to say that he surpasses any conception of him that the mild can form in terms of the sensible world; but it is also to affirm that, if only the mind can shake itself free from all conceptions of that kind, it will be able to grasp his essence. For the Gnostic, however, the matter goes far deeper. God is unknown absolutely, both in his essence and in his existence; he is the one of whom, in the strictest sense, nothing is known, and this situation can be overcome only through the Gnosis” (A History of Early Christian Doctrine before the Council of Nicea 2: Gospel Message and Hellenistic Culture, and and ed. J. Baker [Philadelphia: Westminster, 1973] 335-36). (3) For two English translations of the Dionysian corpus, see The Divine Names and Mystical Theology, trans. with Introduction by John Jones (Milwaukee: Marquette, 1980); The Complete Works, trans. Colm Luibheid (New York: Paulist, 1987). Other literature on Pseudo-Dionysius: Vladimir Lossky, “La theologie negative dans la doctrine de Denys l’Areopagite,” Revue des sciences philosophiques et theologiques 28 (1939) 204-21; Jean Vanneste, Le mystere de Dieu (Brussels: Desclee, 1959); Walter M. Neidl, Thearchia: Die Frage nach dem Sinn von Gott bei Pseudo-Dionysius Areopagita und Thomas von Aquin (Regensburg: Habbel, 1976); John Jones, “The Character of the Negative (Mystical) Theology for;Pseudo-Dionysius Areopagite,” Proceedings of the American Catholic Philosophical Association 51 (1977) 66-74; Salvatore Lilla, “The Notion of Infinitude in Pseudo-Dionysius Areopagita,” Journal of Theological Studies 31 (1980) 93-103; Michel Corbin, “Negation et transcendence dans l’oeuvre de Denys,” RSPT 69 (1985) 41-76; Paul Rorem, Biblical and Liturgical Symbols within the PseudoDionysian Synthesis (Toronto: Pontifical Institute of Mediaeval Studies, 1984). See also R. G. Williams, “The Via Negativa and the Foundations of Theology: An Introduction to the Thought of V. N. Lossky,” in New Studies in Theology, no. 1, ed. S. Sykes and D. Holmes (London: Duckworth, 1980) 95-117. (4) The Divine Names 7.3 (872A). Citations within parentheses or brackets refer to the third volume of Migne’s Patrologia Graeca. (5) Ibid. 1.4 (593A). (6) Ibid. 1.6 (596A). (7) Ibid. 1.6 (596ABC). (8) Ibid. 7.3 (872A). (9) Ibid. 13.3 (981AB; Luibheid trans. 130). This passage and many others (ibid. 1.1 [588AB]; 7.3 [872AB]; Celestial Hierarchy, 2.3 [141A]; Letter 9.1 [1105CD]; Mystical Theology 3 [1032D-1033D]) display the superiority, in Dionysius’s eyes, of the mystical way of negation. Lossky has some fine words on the Dionysian mystical way of unknowing, which requires spiritual detachment, purgation, and the continual denial of predicates in order to prepare for ecstasy, union, and finally divinization (“Theologie negative” 211-18). (10) Divine Names 13.3 (980B-981B). (11) Letter 9.1 (1105D; Luibheid trans. 293). Dionysius remarks that Blessed Hierotheus, his esteemed teacher, was instructed (the word muein originally meant to be initiated into the mysteries) by divine inspiration, “not only learning but also experiencing the divine things” (Divine Names 2.9 [648B]; Luibheid trans. 65). The reference to initiation reflects the liturgical underpinnings of Dionysius’s mystical theology; his Ecclesiastical Hierarchy also developsin epistemology of sacramental symbols as ways to God. Rorem’s study (above, n. 3) points out the many biblical allusions and liturgical symbols which undergird the positive theology of the Divine Names. (12) A more extended argument for this position may be found in Gregory Rocca, “Analogy as Judgment and Faith in God’s Incomprehensibility: A study in the Theological Epistemology of Thomas Aquinas” (Ph.D. dies., Catholic University of America [Ann Arbor, Mich.: University Microfilms International, 1989] 73-86). (13) Summa contra gentiles (SCG), ed. C. Pera (Rome: Marietti, 1961) 3.49.2270. (14) Scriptum super libros Sententiarum (SS) 1.8.1.1.ad 4. Joseph Owens comments on this “darkness of ignorance” in “Aquinas–’Darkness of Ignorance’ in the Most Refined Notion of God,” in Bonaventure and Aquinas: Enduring Philosophers, ed. R. W. Shahan and F. J. Kovach (Norman, Okla.: Univ. of Oklahoma, 1976) 69-86. He sees the darkness as signifying for Aquinas our nonconceptual and nonquidditative knowledge of God, where there is “privation of both intuitional and conceptual light” (86). (15) SS 1.2.1.3; De Veritate (DV) 2.1; SCG 1.14; cf. SS 1.34.3.1.; 4.49.2.6-7; DV 10.11. (16) De potentia (DP) 7.5.ad 14; also Expositio super librum De causis 6.160; Expositio super librum Dionysii De divinis nominibus (DDN) 7.4.731. (17) Summa theologiae (ST) 1.12.1.ad 1,3; 1.12.7.ad 2. (18) SCG 3.49.2270. (19) Thomas expresses this view many times (SS 1.3.1.3; 1.8.1.1; SCG 1.11.66,69; 1.12.78; DP 7.2.ad 1,11). (20) SS 1.2.1.3; 3.24.1.1.2; 3.24.1.2.1; 3.35.2.2.2; 4.10.1.4.5; 4.49.2.1.ad 3; 4.49.2.7.ad 8; DV 2.1.ad 9; 8.1; 10.11; SCG 1.3.16-17; 1.25.233-34; 3.49.2268; DP 7.5.ad 1, ad 5, ad 6, ad 9; ST 1.3.5; 1.12.2; Compendium theologiae (CT) 1.26. (21) ST 1.12.2,4. John Wippel asserts that from,the very beginning of his career Thomas taught that we have no quidditative knowledge of God, and that when Thomas says that what God is remains totally unknown to us, he is taking quidditative knowledge strictly, in the sense of a comprehensive or defining knowledge (Metaphysical Themes in Thomas Aquinas [Washington: Catholic University of America, 1984] 238-41). (22) Karl Rahner sees this as Thomas’s more radical view of God’s incomprehensibility (“An Investigation of the Incomprehensibility of God in St. Thomas Aquinas,” Theological Investigations [New York: Seabury, 1979] 16:244-54) and prefers himself to speak of God’s “holy inconceivability” (“The Experiences of a Catholic Theologian,” Communio 11 [1984] 404-14, at 406). See also Paul Wess, Wie von Gott sprechen? Eine Auseinandersetzung mit Karl Rahner (Graz: Styria, 1970). Elizabeth Johnson retrieves the tradition of God’s incomprehensibility al a critical resource for feminist theological discourse (“The Incomprehensibility of God and the Image of God Male and Female,” TS 45 [1984] 441-65; She Who Is [New York: Crossroad, 1992] 104-20). (23) SS 1.2.1.3; 1.3.1.1; 3.14.1.2.1; 4.49.2.3; SCG 3.49.2268; 3.55; ST 1.12.7; 1.62.9; 1-2.4.3; 2-2.27.5; 3.10.1; DDN 1.1.34; DP 7.3.ad 5; DV 8.1.ad 9; 8.2; 20.4-5; CT 1.106; 1.216. (24) DV 8.2.ad 6; cf. 8.4.ad 6; DP 7.1.ad 2. (25) Rahner realizes the mystery of heaven’s beatific vision, especially when we remember that the blessed see God as a simple whole and as incomprehensible: “The assertion of the direct vision of God and assertion of his incomprehensibility are related for us here and now in a mysterious and paradoxical dialetic” (“An Investigation” 247). (26) ST 1.12.7.ad 3. H.-F. Dondaine, in an article replete with rich historical data, manifests how Thomas displayed his originality in keeping to a middle course between the Augustinians and Albert the Great on the question of whether we know God essentially or comprehensively (“Cognoscere que Deo ‘quid est’,” Recherches de theologie ancienne et medievale 22 [1955] 72-78). (27) DDN 1.3.104; 7.1.702; SCG 3.49.2270; DP 9.7; ST 1.11.3.ad 2; 1.13.10.ad.5. (28) For more on the three forms of Aquinas’s negative theology, see Rocca, “Analogy as Judgment” 151-58. (29) Objective modal negations are the same as the via negativa understood as the second moment of the threefold way to God, which means that Aquinas’s negative theology encompasses more than the via negativa. (30) For a full account of Aquinas’ treatment of subjective modal negations, see Gregory Rocca, “The Distinction between Res Significata and Modus Significandi in Aquinas’s Theological Epistemology,” Thomist 55 (1991) 173-97. (31) SS 1.8.1.1.ad 4; cf. DDN 13.3.996. (32) Although it is true that after 6 December 1273 Thomas added nothing in writing to his major academic works then in progress, scholars date his brief letter to the abbot of Monte Cassino (Epistola ad Birnardum Abbatem Casinensem) to early 1274 when he was on his way to the second council of Lyons. The letter deals with a recondite issue about predestination found in Gregory the Great’s Moralia. In this case, as also in the legend about his commentary on the Song of Songs to the Cistercian monks of Fossanova during the last few weeks of his life, Thomas’s charity outweighed his disinclination to write or dictate. See Antoine Dondaine, “La lettre de Saint Thomas a l’abbe du Montcassin,” in St. Thomas Aquinas 1274-1974: Commemorative Studies (Toronto: Pontifical Institute of Mediaeval Studies 1974) 1.87-108. (33) ST 1.3.4, see Rocca, “Analogy as Judgment” 164-73, 462-93. (34) SS 1.2.1.3; 1.22.1.2; 1.35.1.1.ad 2; DV 2.1; DP 7.5-6, ST 1.13.2,6,12. (35) ST 1.13.2, cf. 1.13.6. (36) In many texts (SS 1.4.1.1; 1.34.3.2.ad 3; 1.45.1.4; DV 4.1.ad 10; ST 1.13.3), Aquinas subdivides predications which refer positively to God’s being into those which are metaphorically true and those which are true according to the proper and literal meaning of their terms (and by “literal” he does not mean an iconic idea with a physical referent but rather the strict truth of a judgment). His theory of theological analogy is meant to explain how we can speak truthfully about God in a nonmetaphorical fashion. Contrariwise, much of contemporary writing on theological epistemology tends to blur the distinction between metaphor and analogy. (37) Ed. P. N. Zammit (Rome: Angelicum, 1934); trans. E. A. Bushinski and H. J. Koren, in The Analogy of Names and the Concept of Being (Pittsburgh: Duquesne, 1953). (38) SS 1.19.5.2.ad 1, and DV 2.11. (39) De nominum analogia, chaps. 1-3. (40) Modern proponents of Cajetan’s typology include George Phelan (Saint Thomas and Analogy [Milwaukee: Marquette, 1941]); Eric Mascall (Existence and Analogy [London: Longmans, 1949]); James Anderson (The Bond of Being [St. Louis: Herder, 1949]); Jacques Maritain (The Degrees of Knowledge, trans. under the supervision of G. B. Phelan from the 4th French ed. [New York: Scribner, 19559] 418-21). (41) Santiago Ramirez found that, contrary to Cajetan’s view, the two texts from the early Thomas are not parallel and thus not able to be combined into a total theory (De analogia, in Edicion de las obras completas de Santiago/Ramirez, O.P., ed. V. Rodriguez [Madrid: Instituto de Filosofia "Luis Vives," 1970-72]/2/4.1811-50; the original article appeared in Sapientia 8 [1953] 166-92). George Klubertanz and Bernard Montagnes discovered that, although in the early text of De veritate 2.11 Thomas had focused on the four-term analogy of proportionality in order to protect God’s infinite otherness, he later abandoned proportionality as the only possible analogy between God and creatures once he realized that the direct two-term judgment about God did not derogate from divine transcendence (G. Klubertanz, St. Thomas Aquinas on Analogy: A Textual Analysis and Systematic Synthesis [Chicago: Loyola Univ., 1960] 27, 86-100, 109-10; and B. Montagnes, La doctrine de l’analogie de l’etre d’apres saint Thomas d’Aquin [Louvain/Paris: Publications Universitaires/Beatrice-Nauwelaerts, 1963] 7-10, 65-66, 75-93). Hampus Lyttkens demonstrated that the analogy of proper proportionality is neither primary nor free of serious internal problems (The Analogy between God and the World, trans. A. Poignant [Uppsala: Almqvist and Wiksells, 1952] 49-54, 63-74). Ralph McInerny marshaled trenchant reasons against Cajetan’s insistence that all analogy of attribution is extrinsic, proving that analogy for Thomas, formally as such, is quite neutral with regard to whether the perfections in question are extrinsic (as in the traditional example of the predicate “healthy,” where only the primary analogate, the living body, is really healthy) or intrinsic (as in the traditional example of the predicate “being,” where both the primary and secondary analogates, substance and accidents, are really instances of being) (The Logic of Analogy: An Interpretation of St. Thomas [The Hague: Nijhoff, 1961] chap. 1). (42) For more on the Cajetanian tradition and its critics, see Rocca, “Analogy as Judgment” 25-37. (43) Opus Oxoniense, Ordinatio 1.8.1.3, nos. 81-82, 1.3.1.1-2, nos. 26-30 (Opera Omnia, ed. C. Balic [Vatican City, 1950] 4:190, 3:18-20); Quaestiones subtilissimae in Metaphysicam 4.1.5. (44) Cyril Shircel, The Univocity of the Concept of Being in the Philosophy of John Duns Scotus, (Washington: Catholic Univ. of America, 1942); Etienne Gilson, Jean Duns Scot (Paris: Vrin, 1952); Michael Schmaus, Zur Diskussion uber das Problem der Univozitat im Umkreis des Johannes Duns Skotus (Munich: Bayerische Akademie der Wissenschaften, 1957). (45) De nominum analogia, chaps. 4-10. (46) Montagnes, La doctrine de l’analogie 150-58; Henri Bouillard, The Knowledge of God, trans. S. D. Femiano (New York: Herder and Herder, 1968) 105-7. (47) Etienne Gilson writes that “the Thomist doctrine of analogy is above all a doctrine of the judgment of analogy” (Jean Duns Scot 101). Claiming in general that analogy is the semantic expression of the judgments philosophers make and the result of how language must work in order to do justice to insight, David Burrell also discerns in Aquinas a view of analogy as usage base) on insightful judgments (Analogy and Philosophical Language [New Haven: Yale, 1473] chaps. 1-2, 6-7, 9). A few other scholars have also begun to view analogy as judgmental rather than conceptual. W. Norris Clarke sees analogy as based on our ability to make the judgments we do (“Analogy and the Meaningfulness of Language about God: A Reply to Kai Nielsen,” Thomist 40 [1976] 61-95, at 64-72). For Colman O’Neill, all analogy is judgmental because it occurs when a predicate is transferred from its normal linguistic context to a new one not originally its own; to speak of “analogical concepts,” he says, is a “disastrous misunderstanding” (“La predication analogique: L’element negatif,” in Analogie et dialectique, eds. P. Gisel and P. Secretan [Geneva: Labor et Fides, 1982] 81-91, at 82). He writes that “the theological theory of proper analogical predication deals with the very complex phenomenon of complete statements which express judgments inspired by faith about the reality of God…. It is false to place this theory on the same footing as those which deal only with concepts” (“Analogy, Dialectic, and Inter-Confessioal Theology,” Thomist 47 [1983] 43-65, at 57). (48) What Thomas means by analogy here is not to be infused with the so-called argument from analogy, which comprises four terms and is much used in biology and the other sciences; see Mary Hesse, Models and Analogy in Science (Notre Dame: Univ. of Notre Dame, 1966). (49) See Rocca, “Analogy as Judgment” chaps. 6-7, 10, 13. (50) O’Neill writes that theological analogy “has to do with the linguistic expression of a knowledge about God that is held, whether rightly or wrongly, to be already acquired and to be true, even thou”‘ necessarily imperfect. Those who speak in this way of analogical predication taken it as given that there are judgments about God, whether of faith or reason, in which, by means of concepts drawn from the created world, the human person attains the reality of God himself. All that the theory of analogy is meant to do is to account for the oddities of linguistic expression which result from this conviction” (“Analogy” 45). (51) The conceptualistic understanding of analogy is rightfully subject to the critique of those who claim that since it is tantamount to univocity it derogates from God’s glory and transcendence. Consider Barth’s famous pronouncement against such a view of analogy: “I regard the analogia entis as the invention of Antichrist, and think that because of it one cannot become Catholic. Whereupon I at the same time allow myself to regard all other possible reasons for not becoming Catholic as shortsighted and lacking in seriousness” (Church Dogmatics [Edinburgh: T. & T. Clark, 1936-77] 1/1.x). Elizabeth Johnson summarizes Pannenberg’s critique of analogy so understood: “Analogy is a relation requiring a logos common to both analogates. The structure of analogy understood in this way held good from primitive human thought to the Neoplatonic causal schema, and no subsequent concept of analogy, whether early Christian, medieval, or modern, has ever broken through the confines of that Neoplatonic schema and its presupposition …. If one is opposed to univocity, however slight, existing in the essential characteristics of Creator and creature, one must oppose analogy” (“The Right Way to Speak about God? Pannenberg on Analogy,” TS 43 [1982] 673-92, at 687). (52) ST 1.13.5. (53) Ibid. (54) SCG 1.34.297. This move is simply the epistemological correlative of Aquinas’s ontological rejection of any reality beyond or above God, whether it be Greek Necessity/ Fate, Platonic Forms, or Whiteheadian Creativity. (55) Analogy for Aquinas is a kind of systematic and intelligible ambiguity or equivocity, as distinct from a haphazard and accidental homonymy. The idea of an intelligible ambiguity goes back to Aristotle) logic and metaphysics, whereas the name analogia finds its home in mathematical and biological contexts. See Rocca, “Analogy as Judgment” 179-96; Harry Wolfson, Studies in the History of Philosophy and Religion, ed. Isadore Twersky and George Williams (Cambridge: Harvard Univ., 1977) 1:455-77; 2:514-23. (56) A detailed investigation of what Thomas understands by analogical discourse may be found in Rocca, “Analogy as Judgment” chaps. 6-7. (57) SCG 1.34.298. (58) SS 1.24.1.1.ad 4; 1.48.1.1.ad 3; 1.35.1.4; DV 2.11; 10.13.ad 3; SCG 1.32-34; DP 7.7; ST 1.13.5-6,10. See Montagnes, La doctrine de l’analogie 67-70, 181-83; Hampus Lyttkens, “Die Bedeutung der Gottespradikate bei Thomas von Aquin,” Neue Zeitschrift fur systermatische Theologie und Religionsphilosophie 6 (1964) 280-83. (59) J. H. Nicolas is uncomfortable with any paradoxical interpretation that underscores the extreme negativity of Aquinas’s theology, for Thomas spent his whole life searching for and saying “ce que Dieu est,” and it is contradictory to say that one knows the divine essence attributes without knowing the divine essence partially known (“Affirmation de Dieu et connaissance,” Revue thomiste 64 [1964] 200-222, at 200-204, 221-22). Nicolas’s position, however, is directly rooted in his assessment of what Thomas understands by judgment and truth: since judgment is nothing more than the application of a previously known form or concept to a subject, then any true judgment about God will have to use a concept of God’s essence or attributes which in some manner attains “ce que Dieu est”; for him, then, to posit that our affirmations of God imply no knowledge, even imperfect, of what God is, cannot be consistent with Thomas’s notion of truth. See Denis Bradley, “Thomistic Theology and the Hegelian Critique of Religious imagination,” New Scholasticism 59 (1985) 60-78, at 77-78. Wess also sees an incompatibility between Thomas’s notions of the mystery and the natural knowability of God, but it is clear he does not understand the difference between judgment and quidditative insight in Thomas when, in a Kantian fashion, he criticizes the Thomistic proofs for God’s existence because they cryptically rely on the Anselmian ontological proof, which requires an adequate concept of God (Wie von Gott sprechen? 107, 123-26). (60) O’Neill notes that since judgments use concepts, there is a paradox inherent in all theological discourse: theological judgments affirm transcendence even though by means of limited concepts (“La predication” 87-89; “Analogy” 52, 57). Those who speak of theological analogy as a projection, perspective, or tending towards God are also aware of this paradox (Edward Schillebeeckx, Revelation and Theology [New York: Sheed and Ward, 1968] 167,175, 177, 205-6; William Hill, Knowing the Unknown God [New York: Philosophical Library, 1971] 88-97, 123; 144). Gilson remarks that true analogical judgments about God orient us toward a goal, “the direction of which is known to us but which, because it is at infinity, is beyond the reach of our natural forces” (The Christian Philosophy of St. Thomas Aquinas [New York: Random, 1956] 110). Clarke holds that through the mediation (not representation) of the analogous concept, God is situated at an “invisible apex” in an upward direction, and that a knowledge is gained which is “obscure, vector-like, indirect, non-conceptual,” such that God must be affirmed and yet is still beyond representation

Andrew Sandon
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Step 2 – Creating optimized Content

There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimized and unique content for high search engine positioning using the keywords we have selected in the first step.
Unique and well written content will both grab your visitor’s attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.

First ask yourself some questions:

What services you offer
Do you provide the services your visitors are looking for

Do some research
Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests.
Content Optimization

Four important factors for optimizing content
1. Heading Tags – (H1 to H6)
2. Special Text – (bold etc.)
3. Inline Text Links – (Anchor text and alt tags for images )
4. Keyword Density – (number of occurrences of your targeted keywords in a page)

Heading Tags
By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS).
Tip: Do not use the same tag more then once on a page.

Special Text
It can be used in bold, colored, “”In quotes”" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.

Inline Text Links
Example: We provide seo services and web hosting.
You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.

Keyword Density
Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.

Step 3 – Site Structure
You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be.
Use CSS to cut down code extra code like for font style, tables, images etc…

Things to remember while planning site structure
Keep URL Short and close to Root of the site
While creating folder and files use keyword
Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html
Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.

Step 4 – Internal Linking
Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google. It adds relevancy to the linked page which directly helps in getting high rank for the linked page
Using text based links with anchor text, footer navigation and use inline text link will improve Your Internal Linking Structure. So spider can crawl it easily add relevancy to the linked page. The closer a page is in clicks from your homepage. The higher the value the page rank is assigned.
Step 5 Submissions

Where to submit:
o Search engines
o Web directories
Major search engines to submit
Google.com | yahoo.com | Msn.com
Major web directories to submit
1. Yahoo (paid)
2. Dmoz.org (most important)
http://www.about.com/
http://www.incrawler.com/
http://www.jayde.com/
3. http://www.wowdirectory.com/

Step 6 Link Popularity Building

There are 2 ways of building Link popularity
o Reciprocal link building (2 way link building)
o Non-reciprocal link building (1 way link building)

Reciprocal link building

There are some basic rules to follow when exchanging links:
Relevancy is more important
Check and make sure the reciprocal link aren’t being blocked and pages are indexed
Link pages with more than 50 links aren’t worth exchanging with

Non-reciprocal link building

It can be in form of paid link, directory listings, social bookmarking, article publishing ,blogs and press releases
Step 7 – Title and Meta tags

Once you have planned and completed the site structure and content integration. Its turn for Title Meta and Description. Unique and optimized title and Meta tags are really helpful in achieving higher search engine positions

Title:
this tag represents information of page this can be in browsers header bar

Meta keywords:
This include the targeted keywords for that particular page

Meta description:
The Meta description shows on the SERPS (search engine results page). It is used in describing the products / services you offer to your customers, you can describe specific pages within your website that shows in the search results page.
You can describe your pages the way you want them to be seen by your visitors in the SERPS (search engine results pages)
Next is alt tags, Alt tags is a white hat SEO practice used very commonly by search engine optimizers

An example of alt tag:

Step 8 Monitoring

There are three basic things in the monitoring process. They are:
Monitoring your search engine positions:
You can go through the searches manually, you can use software like IBP to check your rankings or you can use online. There can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html

Monitoring Back Links

Schedule weekly checks of how many backlinks you have and are your link partners still linking to you
Monitoring Changes in the Search Environment
The last thing you will have to monitor is for changes with the search engines themselves.
Visiting forums and subscribing to newsletters to keep yourself updated about search engines algorithm changes

Step 9 social bookmarking

The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of the websites in the social bookmarking world gauged by most favorites websites among the visitors. The most bookmarked website obviously will get more traffic than others and it can also help improving your search engine ranking in major search engines.
How does it work?

In a social bookmarking system, users store lists of Webpage Urls, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis.
Most bookmarking websites allows to enter multiple tags for your web pages in order to be searched by the visitors that helps social bookmarking visitors to get relevant and accurate search results for their keywords.

Advantages
1. Social bookmarking helps in promoting your website users market your site.
2. It indirectly helps by building a brand.
3. Generates targeted traffic.
Some important social bookmarking sites
Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb
Step 10 – Testing

You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer.

o Check for broken links :
o Other script errors
o Ease in navigating site
o visual appeal of the site
o placement of content
o are you able to find what u are looking for

You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.).
Check for broken links :
Other script errors
Ease in navigating site
Visual appeal of the site
Placement of content
Are your visitors able to find what they are looking for?
“

Sandeep Tyagi
http://www.articlesbase.com/seo-articles/the-ten-important-steps-for-optimizing-your-website-for-search-engines-67620.html

Once you receive a job offer, you are faced with a difficult decision and must evaluate the offer carefully. Fortunately, most organizations will not expect you to accept or reject an offer immediately.

There are many issues to consider when assessing a job offer. Will the organization be a good place to work? Will the job be interesting? Are there opportunities for advancement? Is the salary fair? Does the employer offer good benefits? If you have not already figured out exactly what you want, the following discussion may help you to develop a set of criteria for judging job offers, whether you are starting a career, reentering the labor force after a long absence, or planning a career change.

The organization. Background information on an organization can help you to decide whether it is a good place for you to work. Factors to consider include the organization’s business or activity, financial condition, age, size, and location.

You generally can get background information on an organization, particularly a large organization, on its Internet site or by telephoning its public relations office. A public company’s annual report to the stockholders tells about its corporate philosophy, history, products or services, goals, and financial status. Most government agencies can furnish reports that describe their programs and missions. Press releases, company newsletters or magazines, and recruitment brochures also can be useful. Ask the organization for any other items that might interest a prospective employee. If possible, speak to current or former employees of the organization.

Background information on the organization may be available at your public or school library. If you cannot get an annual report, check the library for reference directories that may provide basic facts about the company, such as earnings, products and services, and number of employees. Some directories widely available in libraries either in print or as online databases include:

* Dun & Bradstreet’s Million Dollar Directory

* Standard and Poor’s Register of Corporations

* Mergent’s Industrial Review (formerly Moody’s Industrial Manual)

* Thomas Register of American Manufacturers

* Ward’s Business Directory

Stories about an organization in magazines and newspapers can tell a great deal about its successes, failures, and plans for the future. You can identify articles on a company by looking under its name in periodical or computerized indexes in libraries. However, it probably will not be useful to look back more than 2 or 3 years

The library also may have government publications that present projections of growth for the industry in which the organization is classified. Long-term projections of employment and output for detailed industries, covering the entire U.S. economy, are developed by the Bureau of Labor Statistics and revised every 2 years. See the November 2005 Monthly Labor Review for the most recent projections, covering the 2004-14 period, on the Internet at: http://www.bls.gov/opub/mlr/mlrhome.htm. Trade magazines also may include articles on the trends for specific industries.

Career centers at colleges and universities often have information on employers that is not available in libraries. Ask a career center representative how to find out about a particular organization.

Does the organization’s business or activity match your own interests and beliefs?

It is easier to apply yourself to the work if you are enthusiastic about what the organization does.

How will the size of the organization affect you?

Large firms generally offer a greater variety of training programs and career paths, more managerial levels for advancement, and better employee benefits than do small firms. Large employers also may have more advanced technologies. However, many jobs in large firms tend to be highly specialized.

Jobs in small firms may offer broader authority and responsibility, a closer working relationship with top management, and a chance to clearly see your contribution to the success of the organization.

Should you work for a relatively new organization or one that is well established?

New businesses have a high failure rate, but for many people, the excitement of helping to create a company and the potential for sharing in its success more than offset the risk of job loss. However, it may be just as exciting and rewarding to work for a young firm that already has a foothold on success.

Does it make a difference if the company is private or public?

An individual or a family may control a privately owned company and key jobs may be reserved for relatives and friends. A board of directors responsible to the stockholders controls a publicly owned company and key jobs usually are open to anyone.

Is the organization in an industry with favorable long-term prospects?

The most successful firms tend to be in industries that are growing rapidly.

Nature of the job. Even if everything else about the job is attractive, you will be unhappy if you dislike the day-to-day work. Determining in advance whether you will like the work may be difficult. However, the more you find out about the job before accepting or rejecting the offer, the more likely you are to make the right choice. Actually working in the industry and, if possible, for the company would provide considerable insight. You can gain work experience through part-time, temporary, or summer jobs, or through internship or work-study programs while in school, all of which can lead to permanent job offers.

Where is the job located?

If the job is in another section of the country, you need to consider the cost of living, the availability of housing and transportation, and the quality of educational and recreational facilities in that section of the country. Even if the job location is in your area, you should consider the time and expense of commuting.

Does the work match your interests and make good use of your skills?

The duties and responsibilities of the job should be explained in enough detail to answer this question.

How important is the job in this company?

An explanation of where you fit in the organization and how you are supposed to contribute to its overall objectives should give you an idea of the job’s importance.

Are you comfortable with the hours?

Most jobs involve regular hours—for example, 40 hours a week, during the day, Monday through Friday. Other jobs require night, weekend, or holiday work. In addition, some jobs routinely require overtime to meet deadlines or sales or production goals, or to better serve customers. Consider the effect that the work hours will have on your personal life.

How long do most people who enter this job stay with the company?

High turnover can mean dissatisfaction with the nature of the work or something else about the job.

Opportunities offered by employers. A good job offers you opportunities to learn new skills, increase your earnings, and rise to positions of greater authority, responsibility, and prestige. A lack of opportunities can dampen interest in the work and result in frustration and boredom.

The company should have a training plan for you. What valuable new skills does the company plan to teach you?

The employer should give you some idea of promotion possibilities within the organization. What is the next step on the career ladder? If you have to wait for a job to become vacant before you can be promoted, how long does this usually take? When opportunities for advancement do arise, will you compete with applicants from outside the company? Can you apply for jobs for which you qualify elsewhere within the organization, or is mobility within the firm limited?

Salaries and benefits. ait for the employer to introduce these subjects. Some companies will not talk about pay until they have decided to hire you. In order to know if their offer is reasonable, you need a rough estimate of what the job should pay. You may have to go to several sources for this information. Try to find family, friends, or acquaintances who recently were hired in similar jobs. Ask your teachers and the staff in placement offices about starting pay for graduates with your qualifications. Help-wanted ads in newspapers sometimes give salary ranges for similar positions. Check the library or your school’s career center for salary surveys such as those conducted by the National Association of Colleges and Employers or various professional associations.

If you are considering the salary and benefits for a job in another geographic area, make allowances for differences in the cost of living, which may be significantly higher in a large metropolitan area than in a smaller city, town, or rural area.

You also should learn the organization’s policy regarding overtime. Depending on the job, you may or may not be exempt from laws requiring the employer to compensate you for overtime. Find out how many hours you will be expected to work each week and whether you receive overtime pay or compensatory time off for working more than the specified number of hours in a week.

Also take into account that the starting salary is just that—the start. Your salary should be reviewed on a regular basis; many organizations do it every year. How much can you expect to earn after 1, 2, or 3 or more years? An employer cannot be specific about the amount of pay if it includes commissions and bonuses.

Benefits also can add a lot to your base pay, but they vary widely. Find out exactly what the benefit package includes and how much of the cost you must bear.

Hans Glint
http://www.articlesbase.com/careers-articles/evaluating-a-job-offer-60586.html

These days, networking is the key, and the same fact is proving to be especially true in the to the realm of online business. Good friends can assist you in forming good connections, and likewise, partnering with decent sites will help boose your Search Engine ranking and bring you potential customers.

This technic is called “Link Building” which generally means persuading other sites to link to your site. It is an extremely effective way of marketing because it gives a feeling of “sharing” with each other, and therefore does not seem like cold, hard marketing.

If many links from other sites point to your site (also referred to as inbound links), it indicates a high level of Link Popularity, and Link Popularity contributes largely to your site’s placement on the Search Engines. Most search engines rank their search result on the site’s Link Popularity, so it is a great way to help your site gain competitive PageRank (PR).

Imagine this: picture yourself in highschool walking alone in the hall way. Are you visible enough? Not very likely. Now imagine this: you are walking with a bunch of popular kids, exchanging conversations. Do people notice you more? Of course. And the image helps class you as a part of the “in” crowd. The same philosophy holds true for the Search Engine Marketing world.

While building links might appear simple and easy, it actually requires artful strategy and careful planning. The major downside of this effective marketing tool is that it is time-consuming because you have to invest a lot of time and effort in finding the right linking partners, requesting for the links and waiting for the search engines to “spider” your link partners.

To save yourself from investing in the wrong place, there are important factors that should be taken into consideration. First and most important is the PageRank of the linking page. The higher the PageRank of the page linking to your site, the higher the value you get.

However, if that high PageRank page has several other outbound links, the value drops. Here is a simple equation: The total PageRank value of that page – the total number of outbound links on that page = the value your page gets from a linking page. Therefore, it is as important to bear in mind the total number of outbound links as to consider the PageRank of the linking page.

Of course, it would be unnatural for your page to get a link from a page of an entirely different industry. Page relevance plays an important role in making your link credible, so you should try to get a link from a category relevant to yours.

Other than pages relevant to your industry, another type of sites that can help draw traffic to your page is media sites since people rely on them for information. Check out reporter bylines and look up the “contact us” page for contact details. Many sites also have a “submit a release” page for you to write them. Also, you should try to submit your press release to a newswire and have them distribute your news to thousands of journalists on their database.

There are several other tactics to help build decent links such as writing good anchor texts, writing good concents, and more. Once you have built strong links, it is also important to check them on a regular basis to make sure that your inbound links still work. Most importantly, steer clear from “dark side” link building since you might get penalized and that will certainly affect your site’s ranking.

Jatupol Tanaruthai
http://www.articlesbase.com/link-popularity-articles/introduction-to-link-building-68270.html

“Obama biro, yawne yo!” (Obama is coming, clear the way)—Tens of thousands of cheering Luo “Tribesmen” and ululating women screamed as they welcomed Senator Barack Obama (D-IL) back to his father’s ancestral land—Nyangoma Kogelo village in Luo Land, Western Kenya, several weeks ago.

In a matter of hours Obama had soared to unprecedented political prominence in Kenya, eclipsing a bunch of corrupt and heartless nincompoops—The (Mt. Kenya Mafia), who are ruthlessly grinding beautiful Kenya to the ground.

The only difference between the Mt. Kenya Mafia and the current U.S. Republican administration, is that the former have brought Kenya down to it’s “Economic Knees,” while it’s virtually impossible for George Bush’s government to bring down the mighty economy of the United States, no matter how much they misappropriate it’s coffers by way of inflated Iraq reconstruction contracts or Katrina FEMA trailers. Otherwise both groups employ similar schemes – exploiting and manipulating ethnic (racial) intolerance and promoting rampant corruption—a bunch of “cold-blooded” louts.

The six year cesspool of a mess presided over by the Bush administration might not be in vain after all. It has made America hungry for a messenger with a message of hope.

In the NBC “Meet The Press” interview of Sunday 22nd October, I watched Senator Obama intimate that—based on the responses he has been receiving across the country, he is considering running for the presidency of The United States in 2008.

What impressed me most about him is how he tackled the question regarding his previous assertion in 2004—that he would complete his six year Senate term and not run for President in 2008: “I have thought about the possibility, but I have not thought about it with the seriousness and depth I think is required,” Obama said. “My main focus is on 2006, and making sure that we re-take the Congress. After November 7th, I will sit down and consider it.”

Unlike the shifty, programmed, and selfishly partisan politicians I am used to watching on Sunday morning political TV, Barack Obama countered Tim Russert’s questions with poise, spontaneity and most important, he seemed very genuine.

In a political system muddied and tainted by arrogance, corruption and incompetence, watching and listening to Obama is inordinately refreshing.

In Obama I see an intelligent and capable man, unlike the current President who constantly reminds me of an unprepared and confused “open book, open notes” exam taker, badly rehearsed and totally incapable of articulating his views without the stewardship of his father’s cronies, Karl Rove his “Political Architect” and a bone breaking conglomeration of “Hyena” special interest groups.

Obama’s apparent good human qualities added to the fact that he is a great American story, makes the Senator a very attractive prospect for the ultimate prize in politics—The Presidency of The United States.

Is Obama Presidential material?

Many cite his lack of political experience, claiming his resume is too thin for a run at the Presidency. I disagree and here is why:

1. Unlike other black leaders, Obama doesn’t grind “white noses” in Racism, and at the same time he is a symbol of hope to millions of dis-affected blacks and other minorities.

Judging by his Senatorial election win of a 70% majority, Obama has proven that he is a very powerful vote magnet across racial lines. He has established an “inclusive” track record that would be vital in a presidential election if he decides to run. His candidacy would draw out millions of dormant black voters thus making the Democratic candidacy more viable.

On the flipside, we all know that there are some whites such as the right wing gutter constituents of con-man Rush Limbaugh, who will forever embrace Racism and will never accept a black president. A President Obama would mark the beginning of the placement this irritant breed to the fringes of political obscurity.

2. He is NOT a bumbling idiot, appears humble and has not been tainted with partisan politics. Perhaps even more important is that he is a confident intellectual, which I think is a necessary pre-requisite for handling the complex issues of the highest political office in the world.

3. The last Republican President who had some smarts was the foul-mouthed bigot—Richard Milhouse Nixon, who engineered his own downfall with a lethal concoction of homophobia, anti-Semitism, anti-black and “Communist Paranoia.” As a matter of fact Nixon’s political career spanned three decades of scare mongering, witch-hunts and dirty tricks, the same tactics that have been successfully deployed by the current administration over the last six years.

All others after him have been bumbling buffoons with slight exceptions in George H.W. Bush and Ronald Reagan.

Reagan the Serial Liar who made Americans feel good about themselves, was not only ill informed but partially senile towards the end of his second term – not particularly smart, but a great “Political Actor,” whose major achievements included presiding over the disintegration of the Soviet Empire (which was inevitable anyway), misuse of the World Bank and funding of CIA death squads to safeguard the corporate thievery by US multinational companies in Latin American countries…. and the worst in my opinion; propping the racist Apartheid regime in South Africa.

The “Great Communicator” was just another Republican crook!

Bill Clinton and John Kennedy did not have that much experience. Abraham Lincoln ran after two years in the House, Woodrow Wilson after two years as governor, and Franklin D. Roosevelt & Jimmy Carter after four years as governor.

Perhaps Dr. Martin Luther King summed it up best in his “The Drum Major Instinct” sermon delivered at Ebenezer Baptist Church, Atlanta, Georgia, February 4, 1968 – He said: “Everybody can be great, because everybody can serve…. You only need a heart full of grace, a soul generated by love. And you can be that servant,” qualities that are thoroughly lacking in the Republican base – the “self-chosen” people of “Faith.”

If the Democrats nominate Hillary Clinton, a very polarizing Democrat, the Republican smear spigots will spill out of control and flood the whole country to an extent that the Katrina calamity will look like a storm in a teacup. On the other hand, an Obama nomination would fuel vicious racial and below the belt “Nyangau” attacks from the right wing, like the slime being spewed by Republican troglodytes against black Democrat Harold Ford Jr. in the Tennessee, or by incumbent Senator George “Macaca” Allen in Virginia.

I wonder if Senator Obama has the stomach for such personal and racist attacks—a GOP staple!

Colin Powell assessed these circumstances in 2000 and chickened out, and subsequently dimmed his star serving in this ham-fisted administration for four years before being pushed out in favor of “yes-woman” Condoleezza Rice. It is rumored that he feared political assassination.

Will Obama follow through or is his potential candidacy just hype?

It is time for America to put it’s Racist legacy behind it, to re-assess its future, and take a closer look at this rising star, for I think Barack Obama is ready—to cleanse the “maligned” soul of America.

James Opiko
http://www.articlesbase.com/advertising-articles/obama-is-coming-clear-the-way-70129.html

If you are a business owner, you understand better than anyone that the world has become a very “noisy’ place. It’s tough to get noticed in today’s busy, overcrowded world-but that doesn’t mean that it’s impossible. Instead of spending your marketing dollars on mailers, flyers, and door hangers that get tossed in the trash, try generating publicity by hosting a community event with inflatable rentals.

Why inflatable rentals? In order to really get noticed, you’ve got to do something out of the ordinary. You’ve got to surprise people when they weren’t expecting to be surprised. Inflatable rentals are just that-big, fun, colorful, and worthy of grabbing attention. They’re also inexpensive to rent, quick to set up, and promote festivity. Imagine your typical afternoon drive home from the office. You could probably drive the route while in a partial coma. For the most part, the scenery and the events outside the window are the same day in and day out.

Now imagine one of the public places you drive past filled with big, bright, inflatable obstacle courses, a ring where people are wrestling in inflatable sumo suits, and lots of other big inflatable outdoor games. Chances are you’ll lend this event more than just a quick glance. When planning your event, it is critical to ask the inflatable rentals company about the dimensions of the equipment and have large “hosted by” signs made to attach to the tops of the inflatable rentals to promote your brand or business.

Tailor the event for your target audience
The goal of hosting a big community event with inflatable rentals is to be seen and embraced by the general community, but you’ll want to “speak” to your target audience as well. For example, if your local business is a children’s hair cutting salon, you’ll want to spin your promotional materials as being a fun event for kids. Inflatable rentals aren’t just for kids though; there are countless ways to bill a community event centered around inflatable rentals for adults as well.

If your local business is a restaurant and pub with an after work happy hour, sell the festivity as a way for professionals to unwind after work and have a brew on the house while racing their coworkers on an inflatable obstacle course. If your local business is a auto repair shop, bill the event as a place people can come to have fun while enjoying a ½ price oil change.

Spreading the word
Though you’ll want to gear the promotion toward your target audience, it should be apparent in the advertising that everyone in the community is welcome and that no admission is required. The goal here is to get your name in front of as many people as possible so that people remember your name and associate it with a positive experience.

One of the most effective ways to get the word out about your upcoming event is through press releases distributed to your local television station, radio station, and newspaper. The more unique your event, the more likely these high profile sources will be to run your piece.

Publicity is Priceless
When you go big with your event, big media outlets like newspapers and local television stations take notice. Imagine how much visibility your business could enjoy with just one short segment on a local news program or a feature article in the town newspaper. Paying for ad space in either would cost far more than the cost of a well planned event.

Beyond that, a spot on television, radio, or placement in a newspaper often sparks interest in other people who will want to talk about and publicize the event. Start by having big aspirations. Then think big about your promotional tactics. Soon you’ll begin to see how your thoughts manifest into big advancements for your business.

Christine Harrell
http://www.articlesbase.com/art-and-entertainment-articles/big-bold-creative-promotion-for-your-local-business-63300.html

The interviewer hopes that YOU are the right person for the job.
They are under pressure to fill the position so that they can
get back to their own work. Therefore you are in a greater
position of strength than you think. Concentrate on what you
have to offer in the way of qualifications and experience
instead of feeling intimidated.

An interviewer has 3 aims:

1) To learn if you are the right person for the job

2) To assess your potential for promotion

3) To decide whether you will fit into the company environment

The key to a successful interview is in preparation

Be prepared: For the types of questions you will be asked

Be prepared: To ask questions yourself

Be prepared: To research the company

Be prepared: To look the part

Be prepared: To turn up on time

Questions you may be asked

Example question: How would you describe yourself?

Your answer: Should describe attributes that will enhance your
suitability for the position. Have some ready in advance.
Example question: What are your long-term goals?

Your answer: Should be career orientated. Make sure you have
goals to discuss.

Example question: Why did you leave your last job? Your answer:
Could be more responsibility; better opportunity; increased
income. Do not be detrimental to your previous employer. He
could be the interviewer’s golfing partner.

Example question: Why do you want this job?

Your answer: Your answer should be: more responsibility or
better opportunity or similar. Not: because it is closer to home
or the gym. Example question: What are your strengths? Your
answer: Should highlight accomplishments and experiences that
relate to the position for which you are applying. Also give
examples of situations where your strengths have been
demonstrated. Example question: What are your weaknesses?

Your answer: Should not be a list of deficiencies. Don’t mention
anything that could make the interviewer question your ability
to do the job, for example “I am always late for everything.”
Instead, discuss a weakness that could also be a strength such
as “I am a workaholic!”

More Examples of Interview Questions

Tell me a little bit about yourself.

Describe your current / most recent position.

What made you want to make this change?

What do you most enjoy doing in your current /most recent
position? Describe your future ambitions. How would you describe
yourself?

Questions for you to ask

Asking questions at interview has a number of positive effects:
It helps you find out more about the company and the position.
It can be used to divert the interviewer away from a subject you
may wish to avoid. It can help build a rapport with the
interviewer. It demonstrates an interest in the job and the
company. The questions must be about the position and the
company. Avoid questions about salary, benefits and facilities
until after you have been offered the job. You should already
have researched the company and it’s products and services. Your
questions should demonstrate knowledge of the company’s history,
successes and problems. If the interviewer is a representative
of the personnel department the questions should relate to the
company and be general. Specific questions relating to the
position should be kept for the line manager who will have a
more detailed knowledge.

Example questions relating to the position What are the main
responsibilities of the job? What are the most difficult aspects
of the job? How did the vacancy arise? What is the career path
relating to this position? How will my work be assessed?

Example questions relating to the company What is the company
hoping to achieve in the next 12 months? What new products are
the company planning to introduce in the future? Are any major
changes planned for the department/company? Who are your biggest
competitors?

Where to find company information Information relating to
companies, financial data, industries and business trends is
available in business magazines which often publish on the World
Wide Web and allow you to order Annual Reports relating to
specific companies. Companies often have their own web site.
Newspapers – search on-line press reports including archived
articles. Local library

Presentation Tips Obviously you should be clean and smart in
appearance but you should also dress appropriately for the
position, for example: a student placement that is more
expensively dressed than the Managing Director may have a
negative impact. Clothes should be on the conservative side,
which is more acceptable to people of all ages, cultures and
backgrounds. After all, you are asking to be accepted into the
company. Therefore always avoid extremes in hair, clothes,
make-up and jewellery. Taking trouble over your appearance shows
the employer that the job is important to you.

Travel tips Arrive 15 minutes early. Make sure you have the
correct address and know how you will get there: Parking? Public
transport access? Do a dummy run if you are not sure. Make sure
you have a mobile phone and a telephone number so that you can
ring ahead if circumstances beyond your control are making you
late. Be polite to everyone you speak to, it could be the
Managing Director’s cousin! Have a copy of your CV with you.

Summary You should show interest in all aspects of the job and
the company especially if shown around the premises. Do your
homework on the company and the nature of its business. Take
care in how you dress for the interview. First impressions still
count!

Some of the main influences on the interviewer are: Your
experience in other employment or life situations Your personal
presentation. How your personality comes across in the interview
Your background and references Your enthusiasm for both the job
and the organisation. Relevant qualifications for the position.

E & O E – Copyright 2005
CVwriting.net

Cvwriting.net
http://www.articlesbase.com/interviews-articles/cv-writing-interview-guide-3096.html

Janu sirsasana: the correct placement of the foot

With the legs stretched uniformly in front, sit up straight. Place the foot so the heel is in the right groin and the front of the foot touches the left thigh, whilst bending the right leg at the knee. Press the knee back and form an obtuse angle with the body, turning the foot so that its bottom is on the upward side. Don’t coerce yourself as initially this position will be difficult. Beneath the hips and the knees put a folded blanket. The knee will gradually move back further. The correct position of the foot should be maintained.

Janu sirsasana: correct and perfect posture

The foot and the knee being positioned properly keep the leg firmly on the mat extending the left leg out. Extend the toe up by settling the heel steadily. (Pull the heel gently, from the ankle further). Catching the foot with hands, inhale and bend forward over the straight leg. Initial starters should bend without rounding the back only up to the limit they can. The body would then roll forward over the extended leg, completely flattened from tail bone to the head, after this posture has been done properly. Remain there as long as you can breathe normally. Thereafter breathe in, release the handhold. Coming up smoothly straighten the bent leg and relax thereafter. The other side is then repeated

Janu sirsasana: wrong posture

Against own thigh the heel is unpositioned. An obtuse angle has not been formed as the knee has not been pushed to its limit. The pelvis is jammed and unable to lift properly as a result the back remains humped and curved. The lumber is stretched too far and the spine constricted instead of a smooth complete stretching of the spine. On the floor the left leg neither is positioned flat.

Triang mukhaipada paschimottanasana – sitting forward bending posture on one leg

The previous posture generally comes before this one. With your legs extended in front, sit up. Further with the right foot close to the right hip, bend the right leg. Point back the toes. Against the right thigh the right calf is pressed. In order to keep the hips balanced and the forward stretch even and stretched, put a little towel beneath the left buttock, as the body will bend in this posture. Taking hold of the foot of the extended leg is strenuous for most students at this stage. There is no need to be disheartened. Which ever position represents your best extension, hold your knee, shin and ankle, by sitting and breathing deeply. This will take time if your spine is not pliable enough and your back is tight. Straighten the bent leg and release the hold and repeat on the other side thereafter.

Shumam Fasi
http://www.articlesbase.com/health-articles/fundamental-yoga-positions–83172.html

When the Internet was young, ten years ago, one of my most pleasurable online activities was to go to a site’s link page and follow the links to some cool sites. Equally fascinating was the prospect of having my site listed on some of those links pages, which prompted me to get into the activity now known as reciprocal linking, or trading links with other sites.

My, how times have changed! Now whenever a reciprocal link request lands in my “in box” I delete it immediately just like other pieces of obvious spam. How did this come to pass? As soon as it became known that Google’s PageRank system rewarded sites for incoming links, the trading of links, and even the buying and selling of links, heated up and most webmasters got into the act.

To make matters even worse the flood of reciprocal requests became a tidal wave in the past year as people sought to cash in on Adsense, Google’s contextual advertising system. Many sites have been constructed whose sole purpose is to get people to click on ads. The owners of these sites, in a concerted effort to get high rankings, have built complex link directories on their sites and are soliciting link exchanges.

The net result of these developments is that most requests that one receives these days are automated and will provide you with links on directory pages that have no PageRank and will hardly ever be seen by any human visitor. Another consequence is that when you, in good faith, send an email to someone requesting a legitimate exchange of links you may never get a reply because your email will be deleted by a webmaster, sick and tired of all the requests.

So is reciprocal linking a dead duck? The answer is a qualified “yes.” It takes a long time to conduct a link campaign these days, and it is harder to get links on sites with link pages that will generate traffic or help you with your search engine ranking.

So, don’t have big expectations from reciprocal linking. If you do want to build up your incoming links with this method you should do it in a highly targeted manner. Concentrate on trading links with sites that are closely related to yours. If you sell lawn mowers, then trade links with someone who is selling grass seed.

If you are not sure who might be a good link partner then visit the site of one of your competitors. If you have a Google tool bar installed do a “backward links” check which will produce a list of sites that link to your competitor. If you don’t have the toolbar installed just go to Google’s search page and make the following query:

link:http://www.yourcompetitor.com

Look at the sites that are linking to your competitor and see if you can find link pages that have a good PageRank (3 or more) and are situated so that they could send you traffic. These are the “plums” and you should try to pick them, by soliciting a link exchange with those sites.

Also, scrutinize the pages where your link might be placed. If it is buried deep in a directory or not within two clicks of the main part of the website then you can forget about exchanging links with that site. If the link pages have more than 50 links sloppily arranged, then you will also get little benefit from such an exchange.

This is a time consuming practice, and the results are diminishing. Along with reciprocal linking you should also try other ways of getting incoming links: distributing articles and press releases online with a link back to your site and buying or getting free placement in online directories.

In the cases of article distribution and also directory placement, the biggest results will come when your article or directory listing is highly targeted. If you can get an article placed in a high volume newsletter or an oft-visited blog then you have hit the jackpot.

Similarly if you find a directory that is important for your industry, a listing there may be well worth it even if you have to pay for it.

The reciprocal linking landscape has changed a lot in the past ten years, and even in the past one year. Reciprocal linking can be used judiciously but it is no longer the powerful traffic generating method that it once was.

Donald Nelson
http://www.articlesbase.com/communication-articles/reciprocal-linking-is-it-still-worth-the-effort-59596.html

Between 10 to 20 percent of job seekers find a position via a recruiter or employment agency. These figures can fluctuate widely, depending on the economy. During the tech-industry boom years from 1998 to 2000, the job search firm business grew more than 20 percent per year. When the economy fell with the burst of the internet industry bubble, and investors finally felt all the hot air escaping from the bogus business plan balloon, more than 65 percent of recruiting agencies, mostly smaller, one- to four-person shops, closed their doors. But today the large national organizations are still in business, and many of the smaller shops are building back up with the improved economic outlook.

How much do recruiters help with job searches? Results are mixed. Job candidates often report that some recruiters don’t acknowledge receiving their resumes or return phone calls. Other recruiters are seen as responsive and eager to build a relationship with the job seeker. Think of them as Hollywood talent scouts always angling to find a new star to sell to a studio - you’ve got one good shot to impress before they move on to other candidates. The bottom line is that Recruiters Don’t Work For You. They are paid by client companies to locate and screen candidates for positions. Most do a fine job, but so do many bounty hunters!

Basically, there are three types of recruiters you may encounter: contingency, retained, and contract. Each has a particular function and style. It will help you to know with whom you are dealing.

Contingency Recruiter
Contingency recruiters earn their fees only after a client company hires a candidate they’ve referred. They usually handle a broader base of candidates for mid to lower-level positions. Some more discriminating recruiters will, however, place executives and senior staff. The salary levels they fill are mostly up to $75,000 per year, and they often fill multiple vacancies with similar talent and work for more than one organization at once to “find the right hire/fit.” Companies use contingency recruiters when they want to stay more involved in the screening, interviewing, and negotiating processes. Because their fees (ranging from 30 to 35 percent of the job winner’s first-year compensation) are paid only when the candidate is placed, many contingency recruiters are highly sales-focused. They can push hard to get your interest and have an aggressive work style. Some of the less scrupulous recruiters tarnish the role’s reputation for others.

Retained Recruiter
Retained recruiters (or search firms) are paid in advance by the organization to conduct a search. They also collect a fee from 30 to 35 percent of first-year compensation but often receive their pay up front or as a monthly retainer, even if the search doesn’t produce a successful hire. Their market is the upper-middle to senior-level professional with a salary greater than $75,000. A great source listing these recruiters is the Directory of Executive Recruiters.

To fulfill your marketing strategy, it can help to mail your paperwork to as many retained search firms as possible, especially to those that specialize in your field. You may get a better response if you consult someone in your network who has had success with a particular recruiting organization or if you are familiar with the firm because in a former role you had a substantial budget and retained them to find top talent for your company.

Contract or Temporary Recruiter
Contract or temporary recruiters work for a corporation on a part-time, contract, or temp-to-permanent basis. In an effort to contain costs, many organizations use these professionals to augment their workforces and manage the peaks in their hiring requirements. Because major job hiring can ebb and flow with broad economic situations, these handy, low-commitment, on-demand recruiters are a growing segment of the personnel placement industry.

Remember, state employment agencies and college placement centers also provide free job listings, career development counseling, and company data.

There are a number of points to keep in mind when working with recruiters.

You will interest a recruiter only if you meet the exact requirements of the position to be filled. Recruiters provide a service to client companies; contingency or retained, they are chartered to find the individual who best fits the often narrowly defined skill set.

You must carefully select the firms you work with—reputable directories and your network can help—and there is no ideal number to have working for you. The quality of the relationship can help guide you in determining the number.

You never need to give a contingency recruiter the “right” to work for you, but you do need to present yourself honestly (many people inflate their career qualifications and credentials) and treat the first meeting like a sales pitch, where you call attention to your special skills, talents, and accomplishments and provide a reason for him to represent you. Pay attention to how you are treated. Find out about the client base and how long the company has been in business, plus what special qualifications it has.

For an initial contact, you may do best using a contact name for your introduction rather than relying on a less personal e-mail or letter overture. Always include a resume if your first approach is through a letter.

Be careful when distributing your reference list to recruiters. It is best to make your names available only after the recruiter indicates you are a very strong candidate. These colleagues are important to your long-term success, and you should not call on them prematurely or too often. They are the job application ace up your sleeve, and the more frequently you use them, the less enthusiastic they might be to endorse you. Explain to the recruiter that you reserve your list of contacts for only the best job opportunities, just as the recruiter saves her candidates for the ideal openings.

You can certainly ask for a job description before your interview and request that the recruiter secure annual reports, marketing brochures, or any other data that might help you.

You should make an effort to keep the recruiter informed of your progress and call to summarize and critique your performance after each interview. There’s no need to be hesitant in pressing for specific feedback, too, whether the assessment is praise or correction. And you should use these times of analysis to identify for your recruiter how he or she is progressing in assisting you.

Once you have a job offer in hand, you should negotiate directly with the hiring manager. Some companies want your recruiter involved at this point, and some recruiters insist on participation because he often sets the hiring goals for you. It’s always your option to take charge and deal one-on-one with the hiring manager, not the intermediary agent, if you are not satisfied with the direction of the job negotiation.

You need to keep accurate records of the recruiters you meet or contact and full notes on your shared conduct of the job search. Include the information in your contact tracking sheet and remember to save copies of all your written correspondence with them.

Reprinted from Hire Me, Inc. by Roy J. Blitzer. Published by Entrepreneur Press. Copyright © 2006 by Entrepreneur Media, Inc. August 2006; $19.95US; 159918023-5.

FSB
http://www.articlesbase.com/recruitment-articles/collaborating-with-recruiters-and-employment-agencies-69674.html