Archive for January 26th, 2010
Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity
As the year 2007 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2008. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just [...]
What Is Freelance Public Relations Writing?
Becoming a successful freelance public relations writer requires you to write persuasively and analytically. The key to persuasive writing is the key to good writing in general: know your audience. Public relations work requires you to address various audiences, such as:
1) Your customer base. Your customers already have some idea about what your client [...]
Differentiating yourself Part 2.b : Public Relations (pr)
PR has arguably changed the most in the last 10 years of any marketing vehicle. When I started, the PR director was the person with all the contacts. They knew every publisher, editor, and periodical in a given industry. That requirement, while still helpful, is not absolutely necessary any longer. Thank God, since I hate [...]
Business/Product Publicity: P.R. Does Not Stand For Press Release
There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had [...]