Archive for January 27th, 2010

How To Generate FREE Publicity For Your Product, Service, or Cause…

One of the most misunderstood and most underutilized promotional tools available to small businesses is FREE PUBLICITY. Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained for [...]

The 10 Commandments for Avoiding a Public Relations Disaster

The 10 Commandments for Avoiding a Public Relations Disaster: Ever wonder why so many people have gotten into trouble because of what they have said or written that has become public on TV, radio, newpapers, or the internet? The author has recently discovered an ancient scroll with ten sacred commandments that can ensure that the [...]

DIY Public Relations

Ever felt aggrieved that other entrepreneurs make the headlines but you don’t? Louise Third, founder of Integra Communications, the enterprise PR specialists, says it’s not as tough as it looks; it just requires planning and the application of some basic rules. Kevin and Dawn Hartley, the owners of Mozart’s Restaurant in Nottingham have tangible evidence [...]

“create a Quality Subscriber List That Has your Competitors Green With Envy: Part One”

Have you sent your subscriber list to the Doctor lately for a checkup? Ok, not a real Doctor, but you should evaluate your list like a Doctor would evaluate a patient. A Doctor wants to help patients so they live a quality life. Your goal is to create a subscriber list that has a high [...]

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  • It used to be said that the only guarantees in life are death and taxes. Add that picture your friend took of you last week and posted it on MySpace! It’ll be there forever. –Laura Betterly

  • There is no such thing as bad publicity except your own obituary. Brendan Behan

  • Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

  • Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

  • Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

  • Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems

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