Archive for January, 2010
Differentiating yourself Part 2.b : Public Relations (pr)
PR has arguably changed the most in the last 10 years of any marketing vehicle. When I started, the PR director was the person with all the contacts. They knew every publisher, editor, and periodical in a given industry. That requirement, while still helpful, is not absolutely necessary any longer. Thank God, since I hate [...]
Business/Product Publicity: P.R. Does Not Stand For Press Release
There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had [...]
How to Get Free Publicity!
If you happen to have a business, an event, services to offer or a product to sell, there’s nothing better than getting a free publicity. A free publicity can get you the chance to be noticed and have your services or products be availed by the public or your event or business be known to [...]
Researching Challenges of Public Relations Practitioners
Uniqueness of culture in Arabic culture can be both a threat and an opportunity. Cultural aspects enable a public relations practitioner choose the most effective message and communication channel for a specific target group. The smallest language problems may be very dangerous as they can lead to a total failure in the communication process. Another [...]
Why Public Relations and SEO Should Become Best Buds
Website promotion is a competitive, lucrative industry where everyone from Manhattan Public Relations(PR) Firms to smalltime Search Engine Optimization (SEO) companies are vying for a piece of the pie. Ironically, on the information super highway, it is because of this lack of knowledge that most SEOs and PRs have for one another, which hinders their [...]
5 Tips for Writing Search Engine Optimized Press Releases
Online press releases are one of the most inexpensive and highly effective marketing methods for a small business owner. Yet, many people think only “big businesses” use press releases. Wrong. The Internet gives a small business’s website the same visibility as a large corporation’s website and online press releases work the same way. Once an [...]
Tips On Generating Publicity For Your Work At Home Business
Publicity is a component of promotion, speaking from the marketing point of view the other components being advertising, sales promotion, and personal selling. Publicity is how you manage your product, service, or brand, vis-a-vis communication between your business and the public. Publicity is informative; where as the other components of marketing, such as advertising and [...]
Finding a Public Relations Consultancy in UK
Are you interested in public relations consultancy in UK? The business of public relations is very important to a company. Why, it can make or break your company name. Public relations are required in the financial industry, the fashion business, health care, high tech services, publishing, sports, retail and travel. A public relations consultancy in [...]
Public Relations Society of America Draws Spotlight Online
Those who buy single-user access codes to websites should not abuse them. Two Abusers are connected to the PR Society, Director Gerard Corbett of Hitachi and Christina Darnowski, PRS Resource Center. Tues., July 31 WEB ABUSE IS PR ETHICAL ISSUE Copyright violation is an easy matter on the web where stories can be downloaded and [...]
The New Social Media Press Release
As the communication landscape changes and new, cutting edge ways of consuming information emerge, PR agencies and corporate public relations teams around the world must re-think the way they format news and deliver it to their target audience. The social media press release has radically altered the way PR professionals approach broadcasts and announcements. * [...]