Gray & Rice Public Relations- Video Article

By Laura • June 13th, 2009

Win New Business. Share your best customer stories to demonstrate your industry expertise and competitive advantages. Video articles are versatile and affordable marketing tool; they can be used to effectively communicate to your potential customers in a video format which is without question the preferred method of obtaining information online. Sales teams can deploy a video article as leverage in all phases of the sales process by proactively targeting specifyers with an impressive video article that emphasizes your strengths giving you the competitive edge to win new business. Nearly every company today has a website page dedicated to Press or News. Often times it is a long list that a potential customer has to read and sort through. A video article front and center on your website insures that prospects will see the strengths and capabilities of your company in a format that is optimal.  If your company attends tradeshows your video article can be displayed at your booth insuring that attendees know that your company is the best in the industry, thus creating new business.

With more than 20 years of marketing experience, Gray and Rice can create your customer case study video quickly and inexpensively, taking care of everything from interviewing and writing to production and editing.

We also have vast experience in website development, website upgrades, branding, content development, SEO, and social media.

Clients: Gray and Rice represent more than 30 clients worldwide from industry leaders such as Honeywell, 3M, and GE to start-ups looking for growth.

Duration : 0:5:55


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  • It used to be said that the only guarantees in life are death and taxes. Add that picture your friend took of you last week and posted it on MySpace! It’ll be there forever. –Laura Betterly

  • There is no such thing as bad publicity except your own obituary. Brendan Behan

  • Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

  • Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

  • Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

  • Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems

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