How to Create Great Sound Bites

If you’re going to be talking to the media, why not make your quotes stand out? Here’s how

Duration : 0:3:0

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• It used to be said that the only guarantees in life are death and taxes. Add that picture your friend took of you last week and posted it on MySpace! It’ll be there forever. –Laura Betterly

• There is no such thing as bad publicity except your own obituary. Brendan Behan

• Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

• Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

• Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

• Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems

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