PRTV PRTV – Scores On The Board

PRTV focuses on public relations issues and is produced by Reputation TV in ociation with the Public Relations Institute of Australia. It is a monthly online TV program that features practitioners from PR agencies, corporations, not-for-profit organisations and academia discussing issues ranging from the economy, online communication, corporate governance, ethics and more.

PRTV is updated online on the first of every month on www.pria.com.au coinciding with the release of the PRIA monthly newsletter.

Managers need to prove themselves with results: sales, cost-containment, profit margins and so on. The PR function has never been exempt, but it has often struggled to measure results in a way that non-PR people will understand and accept.

In this edition of PRTV, our experts discuss the measurement issue: What makes this difficult? And what is best practice for getting Scores on the board

Duration : 0:5:24

[youtube C01LJVCv0Qk]

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• It used to be said that the only guarantees in life are death and taxes. Add that picture your friend took of you last week and posted it on MySpace! It’ll be there forever. –Laura Betterly

• There is no such thing as bad publicity except your own obituary. Brendan Behan

• Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

• Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

• Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

• Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems

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