PUBLIC RELATIONS – Building Media Relations by Nicky Forest

See many more videos on PR by NIcky Forest at www.PRsuccess.tv

With over 15 years experience in the PR industry and a background in magazine publishing, Nicky leads the award-winning Phipps team, providing clients with strategic campaigns as well as senior level consultancy.

Nicky is something of a consumer brand whizz turning her branding skills to campaigns such as “Sherry: the secret is chilling” which helped make Sherry cool again in the UK. She has contacts all over the food and drink sector and is well versed in food issues. She is currently working with the German wine industry to turn the tide of opinion on Wines of Germany.

‘Good PR is the most effective tool in determining the success and failure of a brand.’

What do her colleagues say about her? ‘She’s fun, buts she’s strong’ ‘She never loses her rag. She excels in a crisis.’

Duration : 0:2:25

[youtube mMZJ9PdqQv0]

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• It used to be said that the only guarantees in life are death and taxes. Add that picture your friend took of you last week and posted it on MySpace! It’ll be there forever. –Laura Betterly

• There is no such thing as bad publicity except your own obituary. Brendan Behan

• Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

• Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

• Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

• Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems

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