Publicists/journalists on how screenwriters can generate their own publicity

How does the Hollywood PR machine really work? Should you hire a publicist or not? How can writers make sure they are part of the story? These questions and more were discussed at the latest edition of Publicity 101, a panel presented by the Writers Guild Foundation and the WGAW Publicity and Marketing Committee.

Moderated by former journalist/screenwriter Andrea King, the panel included screenwriter Melissa Rosenberg (Twilight, Dexter), entertainment publicist Howard Bragman and journalists Claude Brodesser-Akner (Ad Age, NPR) and Jay Fernandez (Hollywood Reporter), all sharing their insights, advice, and experience to help writers raise their industry profile to boost their careers. These are some excerpts from the panel. For read more about screenwriters and publicity go here. http://www.wga.org/content/default.aspx?id=155

Duration : 0:4:51

[youtube 1MBkFkp08wY]

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• It used to be said that the only guarantees in life are death and taxes. Add that picture your friend took of you last week and posted it on MySpace! It’ll be there forever. –Laura Betterly

• There is no such thing as bad publicity except your own obituary. Brendan Behan

• Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

• Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

• Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

• Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems

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