Ray Rudowski Discussing the Role of Public Relations on the Branding of Freescale Semiconductor

Here’s a segment from a documentary by the Open University of Hong Kong in 2005 about Marketing, Advertising and Public Relations. (You can tell it was done a few years back my my hair ie I had more of it then) I was interviewed in my capacity at that time as Hill &Knowlton’s key client relationship manager for Freescale Semiconductor in Asia-Pacific which we worked with in its previous capacity as Motorola Semiconductor helping to position it through its spin-off and IPO. The clip begins in Cantonese to introduce the case study.

Duration : 0:1:42

[youtube YC7ql5WkC-s]

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