» marketing http://pressplacer.com Tue, 03 Aug 2010 21:29:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 SERVE PR Montage http://pressplacer.com/serve-pr-montage/2028 http://pressplacer.com/serve-pr-montage/2028#comments Wed, 09 Sep 2009 21:29:10 +0000 Laura http://pressplacer.com/serve-pr-montage/2028 Montage of Serve Campaign pr.

Duration : 0:2:32


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]]> http://pressplacer.com/serve-pr-montage/2028/feed 0 Conversations with Success: Social Media and Public Relations with Michael G. Cherenson, APR http://pressplacer.com/conversations-with-success-social-media-and-public-relations-with-michael-g-cherenson-apr/2011 http://pressplacer.com/conversations-with-success-social-media-and-public-relations-with-michael-g-cherenson-apr/2011#comments Sun, 06 Sep 2009 02:41:57 +0000 Laura http://pressplacer.com/conversations-with-success-social-media-and-public-relations-with-michael-g-cherenson-apr/2011 Mike Cherenson — executive vice president of Success Communications Group and 2008 Chair-Elect of PRSA — discuss how social media gives PR practitioners the tools to make for

Duration : 0:3:30


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]]> http://pressplacer.com/conversations-with-success-social-media-and-public-relations-with-michael-g-cherenson-apr/2011/feed 0 Online PR Podcast Episode 014 http://pressplacer.com/online-pr-podcast-episode-014/2006 http://pressplacer.com/online-pr-podcast-episode-014/2006#comments Fri, 04 Sep 2009 23:16:57 +0000 Laura http://pressplacer.com/online-pr-podcast-episode-014/2006 Pete Codella, APR of Codella Marketing and Mark Polson of Code Greene, a Web development company, co-host the weekly Online PR Podcast. They discuss the impact of technology on the practice of public relations, marketing and advertising.

Duration : 0:0:55


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]]> http://pressplacer.com/online-pr-podcast-episode-014/2006/feed 0 Mopwater Get Started Consulting Guide: Social Media Where the Work Is http://pressplacer.com/mopwater-get-started-consulting-guide-social-media-where-the-work-is/1973 http://pressplacer.com/mopwater-get-started-consulting-guide-social-media-where-the-work-is/1973#comments Fri, 28 Aug 2009 09:40:08 +0000 Laura http://pressplacer.com/mopwater-get-started-consulting-guide-social-media-where-the-work-is/1973 DC PR pro Amanda Miller Littlejohn of Miller Littlejohn Media Group/Mopwater PR + Media Notes talks briefly about how social savvy communicators who are trying to break into PR can position themselves as social media consultants while adding value to public relations firms

Duration : 0:2:42


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]]> http://pressplacer.com/mopwater-get-started-consulting-guide-social-media-where-the-work-is/1973/feed 0 The Most Dangerous Ideas About Public Relations http://pressplacer.com/the-most-dangerous-ideas-about-public-relations/1953 http://pressplacer.com/the-most-dangerous-ideas-about-public-relations/1953#comments Mon, 24 Aug 2009 11:39:07 +0000 Laura http://pressplacer.com/the-most-dangerous-ideas-about-public-relations/1953 NEW YORK (YouTube.com/AdAge) — “The Most Dangerous Ideas About the Future of Public Relations” was the theme of this year’s Council of Public Relations Firms’ annual Critical Issue Forum. Ad Age editor Jonah Bloom was one of the communications business personalities invited to record a comment on the topic for the special video session that yesterday opened the event at Manhattan’s Yale Club.

Duration : 0:2:58


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]]> http://pressplacer.com/the-most-dangerous-ideas-about-public-relations/1953/feed 1 Marketing & Public Relations : History of Public Relations http://pressplacer.com/marketing-public-relations-history-of-public-relations/1950 http://pressplacer.com/marketing-public-relations-history-of-public-relations/1950#comments Sun, 23 Aug 2009 23:13:12 +0000 Laura http://pressplacer.com/marketing-public-relations-history-of-public-relations/1950 The history of public relations began in the early 1900s when promoters offered information on live entertainment to the public. The science behind public relations was developed by Edward Bernays. Learn how PR is part of the integrated marketing communications mix with information from a public relations and marketing professor in this free video on public relations.

Expert: Mark Clifton
Bio: Mark Clifton has a degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University.
Filmmaker: Paul Volniansky

Duration : 0:1:33


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]]> http://pressplacer.com/marketing-public-relations-history-of-public-relations/1950/feed 0 Public Relations : Techniques of Public Relations http://pressplacer.com/public-relations-techniques-of-public-relations/1940 http://pressplacer.com/public-relations-techniques-of-public-relations/1940#comments Fri, 21 Aug 2009 14:35:07 +0000 Laura http://pressplacer.com/public-relations-techniques-of-public-relations/1940 In public relations, techniques that make press releases look like news events or new stories are often the most successful for businesses. Create a marketing campaign that seems like it is consumer-driven with tips from a PR agent in this free video on public relations.

Expert: Glenn Selig
Contact: www.thepublicityagency.com/
Bio: Glenn Selig is an award-winning former TV news anchor and reporter.
Filmmaker: Christopher Rokosz

Duration : 0:1:36


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]]> http://pressplacer.com/public-relations-techniques-of-public-relations/1940/feed 2 Public Relations : Careers in Public Relations http://pressplacer.com/public-relations-careers-in-public-relations/1938 http://pressplacer.com/public-relations-careers-in-public-relations/1938#comments Fri, 21 Aug 2009 01:18:02 +0000 Laura http://pressplacer.com/public-relations-careers-in-public-relations/1938 Careers in public relations include jobs helping companies get free publicity, positions that work with advertising and jobs in specialty firms. Get a degree in journalism or public relations before applying for a PR position and consider other tips from a PR agent in this free video on public relations.

Expert: Glenn Selig
Contact: www.thepublicityagency.com/
Bio: Glenn Selig is an award-winning former TV news anchor and reporter.
Filmmaker: Christopher Rokosz

Duration : 0:1:29


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]]> http://pressplacer.com/public-relations-careers-in-public-relations/1938/feed 4 Online Reputation Management – Introduction http://pressplacer.com/online-reputation-management-introduction/1933 http://pressplacer.com/online-reputation-management-introduction/1933#comments Thu, 20 Aug 2009 11:11:02 +0000 Laura http://pressplacer.com/online-reputation-management-introduction/1933 How can you address online buzz if you don’t know it exists?

Duration : 0:7:31


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]]> http://pressplacer.com/online-reputation-management-introduction/1933/feed 0 Marketing and Public Relations Firm Account Manager http://pressplacer.com/marketing-and-public-relations-firm-account-manager/1926 http://pressplacer.com/marketing-and-public-relations-firm-account-manager/1926#comments Tue, 18 Aug 2009 15:08:04 +0000 Laura http://pressplacer.com/marketing-and-public-relations-firm-account-manager/1926 Megan Braverman explains her role at Berbay Corp. as an account manager working with law firms, financial services firms, real estate businesses and other professional services firms.

Duration : 0:1:7


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