The New Social Media Press Release
As the communication landscape changes and new, cutting edge ways of consuming information emerge, PR agencies and corporate public relations teams around the world must re-think the way they format news and deliver it to their target audience. The social media press release has radically altered the way PR professionals approach broadcasts and announcements.
* What is a Social Media Press Release?
Inspired by Tom Foremski of the Silicon Valley Watcher, a social media press release is a next-generation press release optimized specifically for online distribution and publication, such as placement in blogs, social bookmarking sites, RSS, and other similar mediums.
The social media press release is designed to facilitate rapid and widespread sharing of news, information, images, audio, video, and other content. Unlike traditional press releases that are notoriously packed with hype and marketing-speak, the social media press release is far more functional, focusing on just the most relevant and pertinent facts, and relaying them in a simple, concise, hyperlinked format that will appeal to bloggers and other online journalists.
The typical social media press release includes a summary of key highlights, a few expert quotes, links to background information embedded throughout the text, and tags that identify related coverage and other similar topics of interest – all written in a style that reflects the way people speak about the subject at hand. As a result, it is much easier for bloggers to post the information, and for online journalists to conduct their research, and find the quotes, references, statistics, and other data they need to write thorough and accurate stories.
Many social media press releases also include images, video, and other visually-oriented content, tying together various multimedia elements in a way that makes them easily adaptable and re-usable.
* Fast and Wide Distribution
Social media press releases provide faster distribution and wider broadcast coverage than old-school public relations channels can. A recent Pew Research report shows that the public is more Web savvy than ever before, and that Internet use has become a part of the typical consumer’s daily routine.
In fact, more than 50 percent of consumers polled indicated that they create and share content online. With the social media press release, companies are empowered to take their message directly to these consumers via the most popular and preferred formats, making it readily available and instantly accessible not just to reporters, but to anyone who is interested.
Social media press releases can also act as direct marketing and search engine optimization vehicles. News headlines can be delivered via RSS ads, so they are dynamically pushed directly to those who subscribe to similar topics. And, the inclusion of popular key words and phrases (particularly those that potential customers are likely to utilize when searching for the company’s products or services), as well as commonly-used jargon and acronyms, title tags, ticker symbols, and links to other Web content such as blogs and related articles, can give a boost to a company’s ranking in Google, Yahoo, and other major search engines.
* Social Media is Here To Stay
Most of the major wire services have recognized the importance of social media in today’s PR strategies, and have begun to expand their offerings accordingly. PRWeb and Pheedo provide RSS ads, track-back functionality, and the ability to tag and send out press releases via del.icio.us.
Additionally, PR Newswire and Business Wire have launched new social media features such as RSS Feeds. These services also now allow bloggers to access capabilities and functions within their sites that were previously only available to credentialed journalists.
* Social Media Press Release Template
Several PR firms adjust their tactics to take full advantage of the Internet for PR. You’ll notice more social media press releases from a number of Internet savvy PR firms and companies. An online search for “social media press release template” will lead you to examples, templates and ongoing blog conversations on the pros and cons of this next generation of press releases.
You’ll find that by following a social media press release template you can easily create compelling, highly-effective press releases structure specifically for distribution to media outlets and for obtaining comprehensive coverage.
P. Headrick
http://www.articlesbase.com/marketing-articles/the-new-social-media-press-release-107987.html
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Comments
Why do you think college students are more concerned with social issues than the economy as an election issue?
According to this survey
http://www.experience.com/corp/press_release?id=press_release_1199307035667&channel_id=about_us&page_id=media_coverage_news&tab=cn1&newsletter=156
More students are concerned about social issues than the economy?
Why do you think this is the bigger issue for a college student?
Because they are still young and haven’t met the ravages of taxes, children, mortgages etc…etc..etc.. yet.
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Economy > Social Issues. 46% of those people involed in that poll should learn more about things.
Personally I think the economy and our foreign policy are more important than those other things listed in the poll.
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College students are often idealists. They’re more concerned with their rights and freedoms than the economy. Young adults don’t pay as much attention the economy because they usually don’t have to worry about supporting a family, mortgages, etc.
Also, the university system is very liberal.
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Cause a ton of college kids are still supported by mommy and daddy and don’t understand what it’s like to struggle in this shattering economy.
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Thank the Liberals for there stupidity!
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because colleges have become good brainwashing tools for the left…thats why many aren’t educated about how life is…but how life should be…ignoring the reality of life becoming confused and embittered when they get older as to why life isn’t perfect…like many liberals now…or you could call it the liberal god complex…i am superior to all, all must follow me, i can fix all, etc…aka lies…
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Because they havent been out on their own with a spouse and kids to know how the economy affects them.
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Well, just as speculation, job outlook would generally be relevant only to those about to leave college. On the other hand, college is often a person’s first foray on their own, away from parents.
So, social issues are more immediately relevant to most college students than job outlook.
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They haven’t had to live the economic issues yet. Their life experience doesn’t extend to making a living, supporting a family, being responsible for others.
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Because they are students and not active in the "real world" yet. When I was in college I was very socially aware, but had no clue what a 401k, mutual fund, or mortgage was all about.
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A vast majority of them depend on someone else (daddy and mommy come to mind) for their major expenses, don’t have full time jobs if they’re helping to defray the cost of college, and are single with no dependents.
It’s easy to be idealistic and worry about issues that don’t impact you directly when you’re not having to pay the bills every month.
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Because they don’t yet have to pay for mortgages, health care, kid’s education, and are not having to worry about taxes like the adults out in the real world.
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they don’t have jobs
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Most of the students I knew when I was in college, were riding their parents’ credit cards, they don’t know what an economy is. They do, however know what a party is.
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