What does a publicist exactly do?? How to become one?

By Laura • December 10th, 2009

Are there internships? What should i major in in college? Does a publicist work in a public relations firm?? I want to be a fashion publicist so please help!

A publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book or film. Most top level publicists work in private practice, handling multiple clients.

In the world of celebrities, unlike agents or managers, publicists typically take a monthly fee for serving a client (whereas agents and managers tend to take a percentage of their client’s gross income). Publicists can be at local, regional or national level. They can also have special expertise in areas such as entertainment or literary publicity.

One of the publicist’s main function is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.

Some publicists specialize in representing ‘ordinary’ members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations and magazines.

http://en.wikipedia.org/wiki/Publicist

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A publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book or film. Most top level publicists work in private practice, handling multiple clients.

In the world of celebrities, unlike agents or managers, publicists typically take a monthly fee for serving a client (whereas agents and managers tend to take a percentage of their client’s gross income). Publicists can be at local, regional or national level. They can also have special expertise in areas such as entertainment or literary publicity.

One of the publicist’s main function is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.

Some publicists specialize in representing ‘ordinary’ members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations and magazines.

http://en.wikipedia.org/wiki/Publicist
References :

By Fairy of ur Dreams on December 10th, 2009 at 4:14 am

a publicist tells the celebrities what to say so that they don’t start issues
yes you work for a celeb and as an inter and if you do good you’ll work your way up.
References :

 

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  • It used to be said that the only guarantees in life are death and taxes. Add that picture your friend took of you last week and posted it on MySpace! It’ll be there forever. –Laura Betterly

  • There is no such thing as bad publicity except your own obituary. Brendan Behan

  • Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

  • Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

  • Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

  • Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems

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