What does a publicist in acting do?

What do publicist do for their actors, and when is it right to hire one?

A publicist gets their client interviewed in the press. If you see an interview with some celebrity in People magazine, it’s their publicist who not only set it up, but also talks to the publication about what subjects her client will and will not discuss. A publicist will also try to get their client invited to events they know the press will attend – movie premieres, charity events, etc in an effort to get their pictures in the press. They also do damage control, like if a celebrity is arrested or goes to rehab

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• It used to be said that the only guarantees in life are death and taxes. Add that picture your friend took of you last week and posted it on MySpace! It’ll be there forever. –Laura Betterly

• There is no such thing as bad publicity except your own obituary. Brendan Behan

• Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

• Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

• Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

• Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems

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