Who owns Online PR?

Helen Aspell from Southampton University was interviewed by E-consultancy at one of our Social Media events in 2008.

We discussed the opportunities and threats to the PR industry as digital channels and social media become an increasingly important element of the PR and marketing mix.

Ownership of Online PR and social media marketing is a hot topic. We have recently surveyed marketers and PR professionals to:
•Establish the importance of Online PR within the PR mix.
•Benchmark the percentage of PR budgets being spent online
•Define who is driving strategy and implementation.
•Explore its growth.
•Highlight the challenges that marketers currently face

To find out more, read our Online PR Benchmarking Report at:

http://www.e-consultancy.com/publications/online-pr-benchmarking-report

Duration : 0:2:8

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